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Business How to Start a Business Discovery Discovery

please help in fill in the blanks

fiill in the blanks not understand

Customer relationships can be broken down into which of the following activities: Choose the correct answer below: A Acquisition, activation, and marketing activities B Co-creation, dedicated personal assistance and communities C Financial, marketing and sales activities D Acquisition, retention and up selling activities

2 Answers

Jonathan Grieve
MOD
Jonathan Grieve
Treehouse Moderator 91,252 Points

Hi Navalkrushna,

Can you tell us which question you're struggling with so we can help you better? :-)

Customer relationships can be broken down into which of the following activities: Choose the correct answer below:
A Acquisition, activation, and marketing activities B Co-creation, dedicated personal assistance and communities C Financial, marketing and sales activities D Acquisition, retention and up selling activities

Jonathan Grieve
Jonathan Grieve
Treehouse Moderator 91,252 Points

To my own surprise I've not taken this course yet. I thought I'd taken all the Business courses :)

My guess is either B or D for the correct answer as it requires a customer relationship process to aquire and retain customers but also an element of trust when customers come to you for assistance.

Try B or D for the answer, :-)

Hi Navalkrushna Allurwar,

to be able to anser this question correctly, please compare the 4 possible answers first and ask yourself, what customer relationship actually means and what it needs to actually have some sort of relationship with a customer.

  1. Before we can think about our relationship to our customer, we must HAVE customers. This leads us to the first principle: we need to acquire clients. So logically Acquisition is key.

  2. Now that we acquired a customer, we must ask ourselves: how can we keep that client from leaving our services and make him stay with us. This leads us to the next key principle: retention of customers!

  3. Once our existing or potential customer really likes our services and products, we need to evolve our selling skills. How can we convince our client to purchase a more expensive product, than what he first had in mind? How can we upsell without annoying or scaring him away? So upsell activities are key to us and our customer relationship!

Hope this makes sense to you!

Best Saskia

Thank you.