Design Web Typography How to Choose and Use Webfonts Self-hosted Webfonts

Alyssa Nienstedt
Alyssa Nienstedt
8,564 Points

Price with monthly views

If you don't have the analytics to show the popularity/number of visitors to a site in a given month, what would happen if you grossly underestimated the page views? Matt said the price for a font will go up with page views, but I'm wondering if there is any consequence to underestimating the number. I can't imagine what would stop someone from lying about the number in order to keep the price down.

1 Answer

Max Senden
Max Senden
17,987 Points

Generally people are honest about website traffic. In case they are not there are several ways to check/estimate the size of the traffic. I assume the owner of the webfont could pursue legal action if someone is lying, but I've never heard about it happening. Usually they are very relaxed with re-negotiating license fees based on (higher or lower than expected) traffic numbers. The only times I've heard about website owners getting sued was when they were carelessly using a licensed font without paying for the license. And that happened only after the font owner sent them multiple warnings to either pay for it, or to remove the font.