Reducing Complexity of Guessing Game

import random
key = random.randint(1,10)
maxattempt = 3
attempts = 0
print("***************************************************")
print("******** WELCOME TO MATHEW'S GUESSING GAME!********")
print("***************************************************")
print("A random number between 1 and 10 has been chosen. (Including 1 and 10!)")
print("You must guess this number. You have three chances to do so.")
input("Are you ready?")
print("Then let us begin.")
choice = 1
while 0<choice<11:
  print("You have guessed {} times. You have {} attempts left.".format(attempts, maxattempt-attempts))
  user = input("Guess the number: ")
  choice = int(user)
  if choice < key:
    print("Your guess is too low. Guess higher.")
    attempts += 1
    if attempts == maxattempt:
      print("You have run out of tries!")
      print("The chosen number was {}.".format(key))
      print("GAME OVER!")
      print("My condolences. Better luck next year.")
      break
    continue
  elif choice > key:
    print("Your guess is too high. Guess again.")
    attempts += 1
    if attempts == maxattempt:
      print("You have run out of tries!")
      print("The chosen number was {}.".format(key))
      print("GAME OVER!")
      print("My condolences. Better luck next year.")
      break
    continue
  elif choice == key:
    print("Congratulations you guessed the number!")
    print("The chosen number was {}!".format(key))
    break
print("Hope you enjoyed the game!")