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HTML

Posted by Shane McC
Shane McC
3,005 Points

Schema.org Data Markup Question

Hi Everyone,

I'm trying to get google to display rich snippet information about my website in their search results. I've marked up my HTML below using schema.org and I've tested it using the google structured data testing tool but I'm not sure if the information will actually display.

So my question is, will anyone of you know if my below syntax will display rich snippet information in the google search results? The type of snippet information I wish to list is state, city, address, zip, phone, and business. Thanks

<a href="http://mywebsite.com/reviews/write-your-review/659" title="Name of Business">Write A Review Of This Business</a>
<br>Call This Business
<hr>
<div id="dealership">
<div itemscope itemtype="http://schema.org/AutoDealer">
                <span itemprop="name"><a href="http://mywebsite.com/dealers/Florida/Business/811">Drivetime</a></span>
                <div itemprop="address" itemscope itemtype="http://schema.org/State">
                <span itemprop="streetAddress">1234 Main Street</span>
                <br>
                <span itemprop="addressRegion">Florida</span>
                <br>
                <span itemprop="addressLocality">Key West</span>
                <br>
                <span itemprop="postalCode">35201</span>
                <br>
                </div>
                <span itemprop="telephone">2059093939</span></td>
                <br>
</div>
<div><a href="http://mywebsite.com/dealers/Florida/Business/811" id="811">Business Info</a><br><div class="fmv2">Application</div>

1 Answer

Drew Morris
Drew Morris
2,006 Points
Drew Morris
Drew Morris
2,006 Points

Hi Shane,

Your Schema markup looks valid and is helpful for Google (and other applications that utilise Schema) to better understand your business' location, e.g. for display in local search results.

This information, coupled with results from reputable online directories and review sites (think YellowPages, Yelp and now Google+) will help Google generate and verify your business' local listing in the search results.

Take a look at this example (External TinyPic Link) for an example of how Google might display your local business in the search results.

Finally, although Schema markup is present on your website, Google might use information from another source to display your business' location. Ensuring that your business' location is consisent across all relevant services plays an important role here.

Hopefully this helps!

Shane McC
Shane McC
3,005 Points

Hi Drew,

Thanks for the reply but my website isn't a local business. It's a directory website. I would like for google to start displaying my schema markup in it's search results. For example, the state, city, zip, address etc...

Thanks