SEO and wording

it is not necessary to blast pages with excess repetitive content, there are other strategies..www.internetmarketingtrio.com knows whats up..

Backlinking and other strategies are generally used while strategic localization of seo keywords to the target audience can be used in the online articles without ruining the flow or integrity

No, that's not how SEO is done, not for the past 10 years anyway. In fact I'm surprised it worked, because I know that these days Google has caught on to 'keyword stuffing' and other shady practices.

What I do for my website SEO is find keywords with good relevance and low competition, use them in the URL of the page, the H1 and the title tag, and then just be 'aware' of them when writing the main content, not stuffing them or making it read unnaturally, but just adding them in where they will fit.

For off-page SEO the traditional technique has been backlink building, although these days with the Panda and Penguin updates, apparently social media shares are more important.

There are other little things that you can do, such as the <link rel="canonical"> element, Google+ authorship, and you should also have an account with Google Webmaster Tools, where you can specify whether you prefer www. or no www., and see if there are any problems impacting your ranking.

At the end of the day, search engines want to give their customers content that's good quality and relevant. If your site can be that, then you'll do well. There is a lot to learn about SEO, so this is just the tip of the iceberg.

If I have to recommend someone, I would probably say Neil Patel (he works with Treehouse).

@Jim -

There's this thing called content strategy, where you come up with a plan about the content on your site and not just run a bulldozer through it for in the name of page rank.

The goal of a site is conversions, if someone goes to your site and then leaves because it's "ridiculous to read" that doesn't help the business.

First rule of SEO - Do no harm to the content

My advice ...

• Take a 10 minute crash course in SEO
• Ask any firm you are thinking of hiring to
  • talk about working with a site's existing content strategy
  • how keyword research fit's with that content strategy
  • what is their link building strategy

To learn more about SEO check out SEOMoz's beginner's guide.

There's also Lynda.com's SEO Fundamentals course

If you're looking for some Treehouse content on SEO and Content Marketing, check out the second project in the Business section, called "How to Market Your Business." Content marketing is a recurring theme and I add some SEO basics, but if you add some of the links to expertise mentioned in this thread, it will give you a great start.

And I'll agree with James. The content comes first, and you got first-hand experience with what happens when SEO firms ignore the needs of users and thinks only of search engines when generating content. That stuff is not naturally occurring content; it's engineered and it's generally created by "experts" who are not experts in those subjects.

Content must be natural and organic, easy to read, and it will benefit users and businesses in ways that lead to SEO and social advances.

Thanks Blake, Charles, James and Dan,

Some really excellent responses and resources, Thank you.

All confirming my suspicions.

I am looking forward to putting these suggestions to my my mate and I am very glad that we can retain the integrity of the content too.

So much to learn!

Thank you to you all.

Hi Dan Gorgone , Do you know if TreeHouse plans to bring out any deep dives into SEO. All of the tutorials are amazing but it makes the work a little obsolete if no one can find the finished product organically.

Thanks again for this amazing site and all of the passion and hard work that the staff put into it!

Hi Adam Ellerton, thanks for checking in. We don't have any plans for an SEO deep dive at the moment, but it's absolutely one of the top Business-related subjects that our members are looking for more info on. Moving forward, Pasan Premaratne and I will be expanding on the business concepts Treehouse is covering, and we're excited to bring in guests like Paul Boag to add even more content.

Thanks for the swift response Dan Gorgone . It would be good to see more business related topics covered. That's the real reason I started to use Treehouse, to learn the skills I need to start two businesses that are each centered around a website. It's the best set-up I've found on the web to learn things at your own pace.

On a side note, love your acting the start of Introduction to Usability is hilarious. Probably the best actor on TreeHouse.

Thanks Adam, glad you enjoyed the segment. We do what we can to make it all fun!