SEO question! Why is my "About" page the one coming up first in SERPS?

Hi laura. I've reviewed the code from both of your pages. Honestly, without really doing any real amount of research with your SEO question, I would just sum it up to content, content, content. As much as a lot of services would like you to believe, SEO isn't some magic. These services all have their own proprietary formula as to how they rank something better or worse in SEO rankings.

All search engines have their own proprietary algorithm on how to rank search results. Google makes it very clear that they consider over 200 factors. Bing would consider something different because they don't share formulas. To compound this, the algorithms are always being changed and tweaked so that people can not abuse the system. You may or may not know this. Google has even started up-ranking sites that are mobile friendly on a mobile browser, so there are all sorts of unknown and secret conditions that they try to consider to keep things relevant in a search. There are even more detailed bits and wibbles to it.

Keeping this in mind, any SEO and statistics company will not know the magic formula. They want to, though. They have statistics that they compile and lists but those are theirs. They may not consider the biggest real one. Relative, unique content.

Your about page has more content; It has more properly marked up content. Search engines like content. That is how they really know if a page is what you are wanting, not just the keywords and description in the metadata (those are still important!) Your about page has more content and more content about what you do, who you are and how you will do it.

Landing pages do not work well. They work even less for search engines. Your about page has good content. You don't have to use that same content on your main page, but it should have other relative content with proper markup and structure. Routine updating helps, as well, from what I read.

I am sorry that I couldn't really point out something that is a simple fix. I really don't know what your statistics company does, but it does the same thing that others do. The only thing that I would say is try also using google analytics and see if that gives you any different results.

Good luck, Laura!

Well what I see is a pattern in the title of website pages. Every webpage has the same phrase used "Special Children Advocacy". Try changing the title of the pages according to the objective of the webpage. Also, ensure that the each webpage has strong content that meets the objective of the page.

In this case website hompage title could be: Child Advocacy for Disabled & Special Need in VA and about us page title could be: I'm Dr. Jana M. Macias Children's Advocacy Expert

Try this out and see if this helps you :)