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Design Usability Foundations Website Usability Video Quiz: The Treehouse Store - Conclusion

The color choice of the button is poor.

Green doesn't stand out against the green logo and the green price text right above it. Constrasting colors have been shown to improve conversion rates.

I don't mind that the button is green. I mind that the button is green with WHITE font. I think the layout is a little unintuitive as well.

1 Answer

Codin - Codesmite
Codin - Codesmite
8,600 Points

I agree that contrast can increase conversions but I think more importantly the buttons shape/design is poor. Colour / Contrast will effect the conversions a bit but are subject to regional behaviours and culture. But actually making the button look more like a button that stands out from the general page layout would have a much better effect on conversions.

You don't want key call to action buttons looking like every other button on the website.

Like this for example: