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Design Design Thinking Becoming Acquainted with Your User Data Collection

What is the benefit of knowing that Sara loves her family in the context of our project?

What is the benefit of knowing that Sara loves her family in the context of our project?

I think that the fact that she loves her family May be a small detail, but to me I would know that I need to design my product keeping in mind one more point that this lady has to get done with this process of buying Emmacon passes asap so that she can go and attend to her family.

1 Answer

Daniel Montgomery
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STAFF
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Daniel Montgomery
Treehouse Staff

While Sarah loving her family is a broad detail that might not seem to serve much use in a business case it can help shape who she as a person and why she makes some of the decisions she does. Again, the empathy map is to provide a snapshot of who the person is overall. As a family person, she might hold her family above anything else and that's something you may have to keep in mind in building your solution. For example, if your solution provided features and language that was more appealing to a single college student with no kids, it could turn Sarah away and make her decide this isn't the solution for her. This is a very basic example but I hope it helps add more context.