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Curtis Simonson
UX Design Techdegree Graduate 13,791 Pointswhat is the difference between journey map vs. affinity map?
Is there a difference? It seems that the terms are used interchangeably with each other.
2 Answers
Sarah Jee Watson
UX Design Techdegree Graduate 28,197 PointsHey Curtis, do you mean Affinity Diagram?
Journey Map: Shows the steps a user goes through to accomplish their goal.
Affinity Diagram: Organises design ideas or research findings into groups.
Both are a visual representation.
Dmytro Soluianov
8,142 PointsAffinity map helps you discover a problem. Journey map is used to define user's pain and motivation
Mitchell North
6,353 PointsMitchell North
6,353 PointsI think it's...
Affinity map = a collection of data from users determining general feelings/impressions/thoughts towards a service.
User journey = a visualised reflection of stages of use and the actions/thoughts/feelings that go with it.
Affinity mapping seems to be based on actual research whereas user journeys can be based on imagined personas.