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Business How to Start a Business Product Market Fit Experiments

Posted by Patrick McCandless
Patrick McCandless
15,256 Points

When conducting experiments and surveys, would it be best to provide some incentive for the subjects to participate?

Are people generally accepting when asked to participate in surveys and product testing, or is it good practice to offer some incentives to willing participants?

2 Answers

Luke Glazebrook
Luke Glazebrook
13,564 Points

Hi Patrick!

I don't think offering incentives would hurt at all so go for it. Some people may be further inclined to do your survey as well if they are being rewarded for it. People probably would still fill it out without them but its a nice bonus for sure.

-Luke

Patrick McCandless
Patrick McCandless
15,256 Points

Sounds good. Thanks!

Luke Glazebrook
Luke Glazebrook
13,564 Points

No problem, best of luck!

Anthony Attard
Anthony Attard
43,915 Points
Anthony Attard
Anthony Attard
43,915 Points

One thing to keep in mind is that they participants may tell you they like the product more than they do because they just want the incentive. This is called the reciprocation bias.