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Design Usability Foundations Website Usability The History of Usability

Micah Doulos
Micah Doulos
17,663 Points

Why is the Starbucks logo blurred out?

In the video, the Starbucks logo is blurred out. I just watched the Copyright Basics course, and I'm under the impression that showing the logo in the video would be considered fair use. Just like showing the Syfy logo in the video and the Sharknado clip, which were not blurred out. So why did the editing team go through the trouble of blurring out Starbucks?

1 Answer

That's a great question. I'm pretty sure the blurring out of Starbucks' logo is at least in part to avoid free advertising for that brand as well as avoid the 'appearance' of favoritism and/or possibly trademark infringement issues. Not sure why SyFy isn't blurred out.

Micah Doulos
Micah Doulos
17,663 Points

The copyright basics course (business) says that no one is required to blur out a brand's trademark in a fair use context (such as it being in the background of a shot).

That would be funny if what you said is true, that maybe they just want to advertise Sharknado and Syfy and not Starbucks. Haha.