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Design UX Basics Moving Forward with UX Rationalizing UX

Jonathan Guiles
Jonathan Guiles
9,736 Points

Why not use the definition provided by the International Standards Organization?

ISO 9241 "The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.” The Nielson Norman group also has an authoritative definition that's very similiar.

I've found relying on the academic information published by recognized experts can be much easier than trying to prove my little point as a beginning UXer.

1 Answer

Kevin Korte
Kevin Korte
28,148 Points

I watched the video after reading your question. I don't think she contradicts anything the ISO or anyone else says. The ISO description is vague but on point to UX. I think she was just pre-warning what to expect when you go out somewhere like the Twitter-verse and proclaim you are a UX'er.

Some people still have a really hard time being able to logically think that people can work in positions where they scope and shape user experiences.