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Discover which chatbot excels in creative writing as we put them to the test in drafting website content.
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[MUSIC]
0:00
Welcome back.
0:09
In this final stage, I'll be comparing
ChatGPT, Google Bard, Bing AI and
0:10
Claude by giving them several tests,
each with the same prompt.
0:14
We will see how each one
handles the prompts given and
0:18
how we can navigate around
any roadblock or hurdles.
0:21
But with that said,
let's jump right in and get started.
0:24
For our first test, I have created a long
prompt that I use with chatbots as
0:27
a framework for generating website copy.
0:32
I will pass this prompt to each chatbot,
and
0:34
we'll compare the quality
of each chatbot's output.
0:37
In this particular example, we will
generate website copy for Free-Track,
0:40
an online time-tracking tool for
freelancers.
0:45
Up first, we have ChatGPT.
0:48
Now for these tests, I'll be using GPT 4
via ChatGPT+, but you can use GPT 3.5 as
0:50
well, excluding any paid features such
as plugins and advanced data analysis.
0:55
But I'll start by pasting in my prompt.
1:01
ChatGPT begins generating the website copy
according to my prompt, so far, so good.
1:09
And if you're interested in
checking out this prompt or
1:14
even testing it out yourself, I'll be
sure to leave a link to this ChatGPT
1:17
conversation in the teacher's
notes below this video.
1:21
And with that said,
I'm gonna skip ahead and
1:24
we'll jump back in once ChatGPT
has finished generating the copy.
1:26
Now let's review ChatGPT's response.
1:35
For our hero section, it came up
with the headline, Unlock Your Time,
1:38
Unleash Your Potential, with a subheader
that reads, Free-Track, helps freelancers
1:41
accurately track hours and invoice clients
so you can focus on what really matters.
1:46
And then it ends this section with a call
to action to start your free trial today.
1:51
Not bad.
1:56
In the about section we got, at Free-Track
we understand the freelance hustle.
1:58
Your dream is to take control of your time
and your career, whether it's designing,
2:03
coding, consulting, or writing.
2:07
What you don't dream about is wasting
hours of your life managing and
2:09
calculating your work hours,
that's where we come in.
2:13
With Free-Track, we help you streamline
the time-tracking and invoicing process so
2:16
you can reclaim your time and
live your dream.
2:20
Again, not a bad starting point.
2:23
For our problem section, our headline is,
The Problem: Lost Time Equals Lost Income.
2:25
And it's followed by a paragraph
explaining how keeping track of all your
2:30
clients and freelance projects
can quickly become a nightmare.
2:33
Then in our solution section,
we have the headline,
2:36
The Solution: Accurate
Time-Tracking Made Simple.
2:40
And a paragraph explaining
how with Free-Track,
2:43
our life just got a whole lot easier.
2:46
And it continues on to list the features
and benefits of using the service.
2:48
We also have a main CTA section
with a headline that reads,
2:52
Ready To Take Control Of Your Time,
and CTA to, Start My Free Trial Now.
2:56
Overall, I think ChatGPT has done a nice
job at providing us with custom copy to
3:01
use as a starting point for our website.
3:06
Let's move on to Google Bard.
3:08
Okay, so I'm here in Bard, and
3:15
I'm going to paste in the same
prompt that I just used.
3:16
Let's see what the chatbot comes up with.
3:19
All right, on my first attempt
I encountered an error.
3:29
Let's try regenerating the draft and
see if it works this time.
3:31
Okay, perfect.
3:43
This time Bard was able to produce
the website copy I was looking for.
3:44
For our hero section, Bard suggests the
headline, Free-Track: Time Tracking for
3:47
Freelancers, and a subheader of, stop
overworking and start over billing with
3:52
our easy-to-use time tracking software,
with a CTA to sign up for free today.
3:57
I personally don't wanna get
caught up overworking, but
4:02
I don't think I would say I want
to over bill either though.
4:05
I think that can be taken the wrong way,
but I appreciate the sentiment.
4:08
Moving on to our about section though,
Bard has done a good job explaining what
4:12
Free-Track is and
how it can help freelancers.
4:16
In the problem section, Bard drives home
some of the difficulties freelancers face
4:19
with a list of common pain points.
4:23
And in the solution section, Bard doubled
down on explaining the product and
4:25
providing a list of features,
such as accurately track your hours for
4:29
billing clients with just a few clicks.
4:33
And identifying your most
profitable activities and
4:35
focus on the tasks that
make you the most money.
4:39
Then we have the CTA section,
where Bard provided the headline,
4:41
Try Free- Track Today and
See the Difference.
4:45
A little generic for my taste, but
it's a good starting point all the same.
4:48
And last, but not least,
Bard also provided examples for
4:53
the testimonial and footer sections.
4:57
Not bad at all.
4:59
Next, let's hoop into Bing AI and
see how it handles this task.
5:01
All right, now that we are back in
Bing AI, I'll just place my prompt and
5:08
submit it.
5:12
And Bing has started generating the
website copy, but since my prompt has so
5:18
many sections and requirements,
it will still take a while to finish.
5:22
Let me skip ahead and
we'll meet back up when Bing is finished.
5:26
All right, let's go back to
the top of Bing's response.
5:32
It starts with the hero section headline,
5:35
Free-Track: The easiest way to track
your time and get paid faster.
5:37
Followed by a subheader that reads,
Free-Track is a simple and
5:41
powerful SaaS product that helps you track
your time, invoice your clients, and
5:44
manage your projects.
5:48
Whether you're a freelancer,
a consultant, or
5:50
a small business owner, Free-Track
can help you save time and money.
5:53
Okay, this is quite impressive.
5:57
This copy feels descriptive and engaging.
5:59
In the about section,
6:01
Bing suggests copy that showcases who the
Free-Track staff are, a passionate team of
6:03
developers and designers who created
Free-Track to solve their own problem.
6:08
They know firsthand the challenges
of their target audience as
6:12
they are their target audience.
6:16
In the problem section, we get a list of
common challenges most freelancers face,
6:18
such as wasting time and
money manually tracking and invoicing.
6:23
No visibility in your productivity and
profitability.
6:26
You have no way to prove your
work to your clients, etc.
6:29
In the solution section Bing wrote,
Free-Track is the ultimate solution for
6:33
freelancers who want to track
their time and get paid faster.
6:37
It then provides a list of a few specific
product features, such as desktop and
6:41
mobile apps, integrations with PayPal,
Stripe, and other payment platforms,
6:46
and screenshots and activity logs
to add to your reports for clients.
6:51
Bing also provided some faux testimonials
and copy for our CTA and footer sections.
6:56
Overall, I think it did
a fantastic job and
7:01
provided a nice balance of being
informative and relatable.
7:04
And for our last chatbot, we have Claude,
I'll paste my prompt in and hit Submit.
7:09
Claude starts generating our website copy,
and from what I can see it's looking good
7:16
so far, but I'll skip ahead and we'll
meet back up when Claude is finished.
7:20
All right, Claude has our website copy
ready, so let's head back to the top and
7:24
review the results.
7:28
For our hero section, Claude recommends
the headline, Stop Losing Time and Money,
7:29
with a subheader that reads,
track your time accurately and
7:34
bill clients effortlessly with Free-Track.
7:37
It includes a CTA to start tracking now.
7:40
In the about section, it suggests
the headline, Effortless Time Tracking for
7:43
Busy Freelancers, with body copy
that empathizes with freelancers.
7:47
Saying, we make time tracking simple so
you can focus on doing great work,
7:51
not tracking hours.
7:55
For the problem section, Claude
targets the frustration of not being
7:56
able to accurately track your work and
bill for it, saying it leads
8:00
to guesswork when billing clients, lost
revenue, and frustrating back and forth.
8:03
And Claude responds to this problem in
the solution section with the headline,
8:08
Automatically Track Time with Free-Track.
8:12
And that's followed up with more texts
that explains how Free-Track eliminates
8:14
manual time tracking.
8:19
For the call to action section,
Claude suggests a headline of,
8:20
Start Tracking Effortlessly Now,
with a prompt to sign up for
8:23
Free-Track in just 60 seconds.
8:26
It then explains you can install
the software in two minutes and
8:28
you can start tracking time immediately.
8:31
This section does a great job of setting
the user's expectations when it comes to
8:34
using the product.
8:38
For the testimonials,
Claude just leaves a space for them and
8:40
suggests they focus on
highlighting time and money saved.
8:43
It also includes the footer and
a general idea of links for that section.
8:46
Overall, it's not bad at all.
8:50
At this point, I'm sure you can start
to see the value in using these AI
8:52
assistants as copywriters for
your design and development work.
8:56
While each chatbot had its strengths and
weaknesses,
9:00
I personally wouldn't declare
a clear winner in this area.
9:03
I would mix and match all of the results
while putting my own spin on it for
9:06
optimized results.
9:09
That's why I would also ask you
to reframe your thinking and
9:11
move away from the idea
of which chatbot is best.
9:14
And instead think about how you can use
the chatbots together as your own personal
9:17
team of AI assistants, but
that's it for this test.
9:22
Let's head back to ChatGPT for
test number two.
9:24
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