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Ask the Right Questions3:23 with Hope Armstrong
Jumpstart your interviews with this list of recommended interview questions.
Types of questions:
- Sequence. Walk me through your day.
- Exhaustive list. What are all the situations where you pull out a piece of paper and write something down?
- Quantitative/inventory. How many times did you take notes yesterday?
- Suggestive opinion. Some people have very negative feelings about taking notes while driving a car. What are your feelings about it?
- Activities. What do you typically do when you get ready for a trip?
- Exceptions. Can you tell me about a time when you had a problem taking notes with an app?
- Reenactment. Could you please show me how you do that?
- Failures. What would be the worst-case scenario?
- Fill in the blank. After you ask a question, hold yourself back and give them time to respond.
The following is a list of recommended interview questions. 0:00 These are just examples. 0:04 You don't need to ask all of these types of questions in every interview. 0:06 Remember, your goal is to gather stories about their recent past. 0:10 You're looking for insights into user needs and pain points. 0:15 [SOUND] Sequence, walk me through your day. 0:18 Let's take yesterday for example. 0:22 Be ready for interviewers to say something such as, but it was not a typical day. 0:25 Don't worry about that, no day is a typical day. 0:30 Ask them to walk you through yesterday anyway. 0:35 For example, tell me about the notes you took on a piece of paper yesterday. 0:38 Examples help your interviewee avoid generalizing or averaging. 0:43 If they say something such as, there is a smart way and a stupid way to take notes. 0:48 An example of both will clarify things. 0:53 [SOUND] Exhaustive list, what are all the situations where you pull out 0:56 a piece of paper and write something down? 1:01 Are there any others? 1:04 Try to exhaust a comprehensive list from your interviewees. 1:06 Quantitative or inventory. 1:09 [SOUND] How many times did you take notes yesterday? 1:11 Quantities do not matter for any statistical calculations and interviews. 1:16 They do matter to give you an idea of what your interviewee means. 1:20 For example, if the interviewee says, I take a lot of notes. 1:24 You might ask, how many times did you take notes yesterday? 1:29 To understand what the interviewee means when he or she says a lot. 1:33 Ten times a day might be a lot for one person or very few to another. 1:38 Suggestive opinion. 1:43 Some people have very negative feelings about taking notes while driving a car. 1:45 What are your feelings about it? 1:50 This is an example of a question that asked about their opinion. 1:53 Keep in mind opinions are less of interest to you. 1:57 You asked questions that help you generate stories about recent behavior. 2:01 This question might generate such a story. 2:05 Activities. 2:09 [SOUND] What do you typically do when you get ready for a trip? 2:10 Exceptions. 2:15 Can you tell me about a time when you had a problem taking notes with an app? 2:16 Exceptions can teach you a lot about frustrations and challenges, 2:21 interviewee's experience. 2:25 Reenactment. 2:27 Could you please show me how you do that? 2:28 If an interviewee says something such as, 2:31 I always do it with this app on my phone, ask them to show you. 2:34 Don't settle for 2:39 the story if they can't easily demonstrate what they're talking about. 2:40 In some cases, you will learn that the story doesn't really match the behavior. 2:44 Failures, what would be the worst-case scenario? 2:50 Can you tell me about a time when this didn't work? 2:53 This is an excellent way to attract stories about pinpoints, 2:57 frustrations, and challenges. 3:01 Fill in the blank, this is a technique you need throughout the interview. 3:03 After you ask a question, you'll feel a need to explain what you meant. 3:08 Especially if the interviewee is quite for a few seconds. 3:12 As humans, we feel silence must be filled in. 3:16 Hold yourself back and give them time to respond. 3:19
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