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You aren’t just promoting your outputs—you’re promoting yourself! Let’s take some time to discuss how to best accentuate your brand.
New Terms:
- Narrative -- a written or spoken account of connected events.
Further Reading:
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Few storytellers can boast a near
perfect box office record, but
0:00
Pixar seems to have truly figured out
how to win the hearts of their viewers.
0:05
Back in 2011, one of their story
artists tweeted out a series
0:10
of 22 rules of storytelling
according to Pixar.
0:15
It's number 4 of those 22 that
really stands out to me, and
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it states the following.
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Once upon a time there was blank.
0:26
Every day, blank.
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One day, blank.
0:30
Because of that, blank.
0:31
Because of that, blank.
0:33
Until finally blank.
0:36
Now you don't have to flesh out
an entire award-winning plot
0:40
to win your viewers over, like Pixar.
0:45
We're keeping it a little
simpler over here.
0:48
You just need to build a little
empathy with your viewers, like Pixar.
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You need to develop your narrative.
0:54
We're defining narrative here as a written
or spoken account of connected events.
0:58
Chances are,
if you're showing off design or
1:04
development work, then you're more likely
to have a written account of events.
1:08
And that written account needs
to be crisp, concise, and
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most importantly, it needs to address
what you care about as a creator.
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Because that's your personal brand.
1:22
That number four storytelling rule by
Pixar, once upon a time there was blank.
1:26
Every day, blank.
1:30
One day, blank.
1:31
Because of that, blank.
1:32
Because of that, blank.
1:33
Until finally blank.
1:35
Yeah, it can easily be a format for
you to create what you want to write for
1:37
your company, text for
the entries in your portfolio.
1:42
But more importantly, you can address
the bigger picture of what you
1:47
put in your portfolio and the overall
lessons learned through your efforts.
1:52
For example, let's take a peek at
Patrick Chu's Craft Con branding project.
1:59
There's a great story to follow, where he
sets up this narrative of being trusted
2:04
to brand a one day conference for
his fellow IBM designers.
2:09
He addresses his decisions he
made visually, like colors and
2:14
shapes, all based off of the Post-It
notes that adorn the walls and
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windows of the IBM studio in Austin.
2:24
It was also important that nearly
everything used was a repurposed
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material to show the impact
of the designer's touch.
2:31
Any time a potential employer
sees a collection of work,
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they'll notice themes and patterns
found in how the work was created or
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why certain decisions were made
through the creative process.
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You're in control of that exact narrative.
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But only you will know how your personal
brand fits within that narrative and
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only you can tell that story.
2:58
We'll spend some time later in this course
discussing the importance of setting goals
3:01
to achieve specific
results in your portfolio.
3:06
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