Heads up! To view this whole video, sign in with your Courses account or enroll in your free 7-day trial. Sign In Enroll
Preview
Start a free Courses trial
to watch this video
In this video we being to breakdown with problem solving process with Jack the designer and the preparation phase of the problem solving process.
This video doesn't have any notes.
Related Discussions
Have questions about this video? Start a discussion with the community and Treehouse staff.
Sign upRelated Discussions
Have questions about this video? Start a discussion with the community and Treehouse staff.
Sign up
Every solution derives from a problem.
0:00
How one gets to that solution is a
process.
0:03
Lets take a look at a typical problem a
0:07
designer might face and how it might be
solved.
0:09
Now we're not going to be actually
0:12
designing or creating anything for this
stage.
0:14
We simply wanna understand how a designer
would go about solving a design problem.
0:17
We will walk through the process with the
story
0:23
of Jack the designer and his work for
Peter's Pies.
0:27
>> Jack works as a freelance web
designer and illustrator.
0:30
He receives an email one day from a
gentleman that goes by the name of Peter.
0:34
Peter owns his own specialty pie business.
0:38
>> Hello Jack, I was referred to you by
Jane at the tulip shop
0:41
on 3rd and Broadway and I really enjoy the
work you did for them.
0:45
Currently, I run my own specialty pie
business called
0:50
Peter's Pies and would like to have a
website.
0:53
Built for the company, but I'm not quite
sure how to go about this.
0:56
I am a third generation baker proudly
carrying on the traditions of
1:00
our famous pie business that my
1:04
grandfather founded back in the late
1930s.
1:06
Please feel free to stop by anytime or
email back.
1:09
Sincerely, Peter.
1:14
Jack is super excited and he's always
wanted to design for a bakery, Jack then
1:16
decides to move forward with the first
step of the problem solving process: Prep.
1:22
Prep is short for preparation, in the
1:28
preparation phase; Jack needs to do two
things.
1:32
He first needs to understand the problem
1:36
And second he needs to diagnose the
problem.
1:38
So, the key to a well defined problem is
understanding the
1:42
nature of the problem and what information
is needed to solve it.
1:46
These exact opposite of a well defined
problem is an ill defined problem.
1:51
This is when there is a problem.
1:57
But you just don't understand it.
1:59
This is why it's important for Jack
2:02
to understand the problem before moving
forward.
2:04
If Jack is not prepared, how can he find
the right solution?
2:07
In this particular project, the problem
appears to be predefined.
2:12
The client, in this case Peter, has asked
Jack for a website.
2:17
Now just because Peter asked for this it
doesn't mean that this is the problem.
2:22
Peter simply assumes that this is the
problem
2:28
because his sales are down, for Jack to
understand
2:31
the root of the problem he calls Peter and
they agree to meet up at the bakery.
2:34
Jack has had meetings with clients many
times before
2:40
as he has been doing this for over ten
years.
2:43
Jack always keeps his conversations light
2:46
and asks key questions without directly
asking
2:49
factual questions like Who are your
regular
2:53
customers instead of what's your target
market?
2:56
Jack really tries to get inside of a
client's mind and
2:59
thought process in order to really
understand what the problem might be.
3:03
When Jack read that Peter wanted a
website,.
3:08
he was curious what made him come to this
conclusion.
3:11
The next day Jack has trouble finding the
bakery.
3:15
So he shows up a little later than
expected.
3:19
When we walks in he's greeted by the
amazing smell of freshly baked pies.
3:22
Jack is welcomed by Peter who acts like
they've known each other forever.
3:28
Peter makes Jack feel at home by giving
him a piece of his homemade apple pie.
3:33
Some pie.
3:39
>> This is the best pie I've ever had.
3:43
>> Mighty fine pie, isn't it?
3:44
>> Yes it is.
3:46
With pies like this, people should be
lining up at the door.
3:47
>> Oh, gone are the days when people
were lining
3:51
up outside of my door to taste my
world-famous pie.
3:54
This neighborhood is changed, Jack.
3:59
Its not the same as it used to be.
4:01
Many of my customers have moved away, some
of my best customers have died.
4:03
I don't know what to do, Jack.
4:08
I need some help.
4:10
>> Well, Peter, I will do everything in
4:12
my power to help you find success once
again.
4:14
But first I need some time to come up with
a plan.
4:18
I get back to you in like a week.
4:20
>> I look forward to it Jack.
4:22
>> After the meeting, Jack begins to
get a clear understanding of
4:26
the problems and realizes what he has to
do to fix them.
4:29
First, the bakery is really hard to find.
4:34
Second, [SOUND] there's no brand identity.
4:38
And third, he needs to bring the
experience of the bakery to the people.
4:41
So Jack then begins to diagnose the
problems.
4:46
Well, the first problem was it was hard to
find.
4:50
So, he needs to then [SOUND] make the
bakery visible.
4:52
Second, perhaps create a brand identity
for the bakery.
4:55
And third he needs to convey the
5:00
bakery visually through print and digital
mediums.
5:01
Jack is now ready to move on to his next
step, the planning stage.
5:06
You need to sign up for Treehouse in order to download course files.
Sign upYou need to sign up for Treehouse in order to set up Workspace
Sign up