Developing a Hypothesis1:40 with Tomer Sharon and Hope Armstrong
Once you know how to identify a problem to solve, the next step is to create a hypothesis. Then, you can test your assumptions by conducting research, such as interviewing users in the product's target audience.
- We believe that [doing this, building this feature, creating this experience] for [these people/personas] will achieve [this outcome]. We will know this to be true when we see [this market feedback, quantitative measure, or qualitative insight].
Now that you know how to spot a problem, 0:00 the next step is to formulate it into a hypothesis. 0:02 This will ground your research around the problem to solve. 0:06 In the book Lean UX, this format is used to construct a hypothesis statement. 0:10 We believe that doing this, building this feature, or 0:16 creating this experience for these people or personas will achieve this outcome. 0:20 We will know this to be true but when we see this market feedback, 0:26 quantitative measure, or qualitative insight. 0:30 Once you have a hypothesis, you can research it further so 0:33 you can create the best possible solution for your users. 0:37 Through analyzing market feedback, quantitative measure, or 0:42 qualitative insight, you'll be able to test your assumption and prove or 0:46 disprove your hypothesis. 0:50 If your hypothesis fails, then no sweat. 0:52 Just come up with a new hypothesis. 0:55 Every failure helps guide you to the right problem to solve. 0:58 One way UX designers gather more information about a particular problem is 1:03 through interviewing actual users. 1:07 You may be surprised by what you hear. 1:10 Interviewing your users can help you determine if they care enough about this 1:14 problem to want a solution. 1:17 It may also give you clues to help you create a solution that will work best 1:19 for them. 1:23 This can help you validate a new product idea or even test out updates to 1:25 a current product before jumping into the lengthy process of development. 1:29 Check out the teachers' notes for 1:35 information on how to conduct user interviews 1:36
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