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Developing Empathy1:55 with Tomer Sharon
To understand humans, their needs, and whether products meet those need, you need to develop empathy.
Whitney Hess, "What’s Your Problem?"
Stephen Corey, "Professed attitudes and actual behavior"
Ron Cutler, "Why are the British so bad at washing their hands?"
Josh Seiden, "Replacing Requirements with Hypotheses"
Eric Ries, "The Lean Startup"
Brad Feld, "Problem Solving Versus Empathy"
Indi Young, "Practical Empathy"
In a scene from the film White Men Can't Jump, Woody Harrelson and Rosie Perez
are in bed together, and she's studying for Jeopardy and he's just laying around.
She turns to him and says, honey, I'm thirsty.
So he gets up and walks across the bedroom to the kitchen sink, fills up a glass of
water, comes back, lays down in bed and hands her the glass of water.
She takes the glass of water, looks at it, and tosses it in his face.
He says, what the hell, what did I do wrong?
And she says, honey, I said I was thirsty.
I didn't want a glass of water, I wanted empathy.
I wanted you to say I know what it's like to be thirsty.
Bradfelt describes this beautiful little scene and
uses it to explain the essence of the difference,
where he went to solve her problem and all she really wanted was some empathy.
To understand humans, their needs and
whether products meet those needs you need to develop empathy.
Empathy is an intentional effort of understanding the thoughts of
another person while uncovering their reasoning as [INAUDIBLE] defines it.
It's not just being able to feel what another person feels because you've
already experienced a similar situation.
The key word in the definition of empathy is intentional.
When you develop empathy toward a user, you do
that because you want to learn from them about their needs, behavior and problems.
This course provides you with techniques to do just that.
Next you will learn how to find the right people to participate in your research.
Then you'll practice three user research activities that will help you
empathize with and uncover human needs related to your product idea.
You will then make sense of all of the data you have collected.
But first, let's exercise empathy
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