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Ethical Design

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Exercise: Wrap-up

1:34 with Michelle Zohlman

How did it go? Evaluate your comfort level with personal details being public or private.

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    How did it go? 0:00
    What do you consider to be the most private? 0:02
    Which are the most public? 0:05
    Did you have difficulty deciding? 0:07
    For the data you feel most okay with being public, 0:10
    can you think of how that information could be used against someone? 0:13
    Could a company manipulate it in the name of profit? 0:18
    Could it threaten someone's options or safety? 0:21
    For the most private data, what if your data could be shared for a good purpose? 0:25
    For example, what if your DNA can help scientists discover a cure for disease? 0:30
    Does that change your point of view? 0:36
    Sometimes companies share data anonymously to encourage people to opt in. 0:39
    While that sounds reasonably safe, we need more information. 0:45
    Can the data be narrowed down into subsets or combined with more data sets? 0:50
    That could lead to your anonymous data becoming re identified. 0:55
    In 2016, AOL publicly released 20 million anonymized search queries, 1:00
    in hopes it would be useful for research purposes. 1:05
    New York Times reporters successfully identified one person 1:09
    and her search queries in the data set. 1:13
    Even though AOL had removed identifying information such as usernames and 1:16
    IP addresses, re-identification was still possible. 1:20
    Do you think there should be rules about the availability of personal data? 1:25
    Reflect on these questions before moving on to the next video. 1:30

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