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There are two categories of research: Qualitative and Quantitative. In this video, we'll review what they mean in regard to your design.
New Terms:
- Qualitative Research - Researching with the intent of understanding the range of behavior for your desired audience as well as the motivations and perceptions that lead them there.
- Quantitative Research - A structured method of data gathering and analysis involving mathematical rigor.
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it's important that we understand
the two key categories research,
0:00
qualitative and quantitative.
0:01
Qualitative research methods
are common to both the generative and
0:04
tactical phases of research.
0:08
All qualitative research
shares the intent,
0:10
to understand the range of behavior for
your desired audience,
0:13
as well as the motivations and
perceptions that lead them there.
0:17
And what the heck does that mean?
0:21
In the first phase, generative,
if you're designing a product for
0:24
surgeons in the operating room, you need
to note everything that happens there.
0:28
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