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How to use social media to connect with participants for your screening survey.
Example social media post:
I am looking for people who love #dance to participate in a short interview. Fill out this survey to see if you qualify: https://forms.gle/ZF52GhXJum6Rgb7V7 #dancer #dancing #dancelife
Keyword Planning Tools:
- Hashtag finder: ritetag.com
- Hashtag finder: best-hashtags.com
- Search by keyword and find hashtags on posts: Twitter Advanced Search
Now that you have a solid screener,
0:01
it's time to start thinking about
finding people who will take it.
0:03
Industry standards recommend having at
least five participants in your study
0:07
to gather enough data to
make accurate decisions.
0:11
To find people who meet the criteria for
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my imaginary dancing app, it would make
sense to look for them where they linger.
0:17
In the real world,
we would find them in dance school, clubs,
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shows, contest, and so on.
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Online, we'll find them on social sites
like Facebook, Twitter, or Instagram.
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They'll hangout in groups and communities,
they'll like and favorite popular dancers,
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schools, academies, top dance groups,
and related TV shows.
0:40
You have the option to go to places where
you might find these participants in
0:46
person to ask the screener questions or
find them online using keywords.
0:49
To find these online hubs of interest
you need to learn the language and
0:55
jargon of your audience and identify
keywords that will help you find social
1:00
media groups, communities, and
pages of interest to beginners.
1:04
A great way to identify relevant
keywords is by using keyword planner.
1:09
Check out the teacher's notes below for
a link to some websites for
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finding those keywords.
1:17
Start with the overall
topic like shopping and
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see what keywords and
hashtags are popular.
1:23
Each time you find a keyword that
you're interested in, write it down.
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Identifying keywords is relatively easy.
1:31
Just think of some related words,
or synonyms, or
1:34
even find a thesaurus to find keywords.
1:37
If you haven't already, try all these
steps with your clothing store topic.
1:40
Then use the keywords to post your
survey in appropriate places.
1:45
For example, I searched dance, and
the popular hashtags I chose were
1:50
#dance, dancer, dancing, and dance life.
1:55
Using these hashtags, my post for
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participants to fill out my
screener may look like this.
2:03
I'm looking for people who love #dance
to participate in a short interview.
2:07
Fill out this survey
to see if you qualify.
2:13
Then I'd insert the link with
these hashtags, #dancer,
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#dancer, and #dancelife.
2:20
Once you start to receive responses,
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review them to see who
matches your criteria.
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Reach out to those who do,
these will be your research participants.
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Great work and keep it up.
2:35
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