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Finding target communities and pages on Google Plus3:28 with Tomer Sharon
Let’s identify Google Plus communities and pages your audience is likely to belong to or follow.
Let's identify Google Plus communities and 0:00 pages your audience is likely to belong to or follow. 0:03 It is very similar to what you did with Facebook earlier. 0:07 Google Plus is Google's social media network. 0:11 Well, not as big as Facebook. 0:14 Google Plus is extremely successful among a growing number of niche, 0:15 domains, interests and topics. 0:20 Many consider Google Plus as the social network where a quality audience meets and 0:22 exchanges ideas. 0:27 Sounds like a place where you can find your audience, doesn't it? 0:29 Follow my demo on Google Plus and pause and 0:33 play the video to complete these steps one by one if needed. 0:36 Use the same keywords you identified earlier. 0:41 So, I'm accessing Google Plus here. 0:45 And what I'm doing is the same thing I did earlier. 0:47 I am starting to type my keywords one by one. 0:50 Again, I'm ignoring what I'm seeing here in the drop down menu and I hit 0:55 the Search button and what I'm getting is a similar thing to what I got on Facebook. 0:59 I'm getting all results and then some options to filter them. 1:05 So I'm gonna go to People and Pages first. 1:09 I wanna find pages. 1:13 There are a couple of differences between Google Plus and 1:15 Facebook that you can clearly see right here. 1:18 People and Pages here are together so you need to check out and 1:20 see which one's a person and which one's a page. 1:24 And another difference is that the number of followers is not stated here on 1:27 this page. 1:32 You need to go into the page to see that number. 1:32 So let's go to the first one, Dancing with the Stars. 1:35 Obviously a good target for me. 1:38 How many followers? 1:41 252,000. 1:43 That's, that's enough for me. 1:43 That's good enough. 1:46 I'm going to go back, 1:47 I'm going to copy the URL of this page and go back and look for more pages. 1:48 Let's see what this one is about, Dancing astronaut. 1:54 369 followers. 1:58 Mm, not so sure. 2:00 I'm looking at the posts there. 2:03 I'm not so sure this is where my audience will spend time. 2:05 And it's not that big, so I'm not gonna use that. 2:09 And this is what you do with all of the results of, of people and pages. 2:13 Copy and paste ten URLs of pages to your worksheet. 2:17 The next thing I’m gonna do is access communities. 2:22 I’m gonna scan the results and see which community is relevant for 2:26 what I’m looking for. 2:29 So I’m looking at three things again. 2:31 I’m looking at the title of the community. 2:33 The number of members and I wanna know if I can join it immediately or 2:36 do I need some kind of approval? 2:40 So when it says Join, I can immediately join the, the community and 2:42 start posting and reading? 2:46 But when it says, let’s see, 2:48 Ask to join, as you see here, it means you need an approval. 2:51 So it might take some time so I’m gonna skip those for now. 2:55 So, and also, again, if, 2:58 if I see 51 members, I'm probably not gonna spend a lot of energy here. 3:00 But if I see hundreds and maybe more, thousands and 3:05 definitely more, I'm definitely going to copy the URL into my worksheet. 3:09 You are done with this assignment when you have identified ten pages and 3:15 ten communities. 3:19 Now let's see how to use all of that precious information you've 3:20 collected to recruit participants for your research. 3:24
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