Guerilla Usability Testing7:17 with Anya Mezak
Guerilla Usability Testing is the art of approaching people in public spaces to conduct your study. This video talks about how to accomplish this.
Thank you to Bread & Honey Cafe in Portland, OR for the generous use of their space for this course.
What do consider when planning a guerilla study
- Target audience
- Discussion guide
- Recording method
Downsides of a a guerilla study
- Participants are random
- Feedback is less thorough
- Can be awkward
Guerilla testing can be especially useful in the context of a design sprint.
Learn about Google Design Sprints
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