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Without a long-term plan, this one great idea is really just that: one single idea that’s great. You need more than that, though. You need to know how this one great idea fits into the rest of the product and its life cycle.
Handouts:
New Terms:
- Roadmap – a time-based mapping of design decisions and the user impact of those decisions
Further Reading:
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[MUSIC]
0:00
Time is an important factor
when it comes to your ideas.
0:04
You don't want to hand
your concepts over and
0:08
walk away, you want to see them mature
as you improve your user's experience.
0:10
And you need a means to
express your vision over time.
0:16
After all,
0:22
evolution is absolutely necessary
to stay competitive in any market.
0:23
And the best way to show the evolution
of your user's experience
0:28
is through a road map.
0:32
A road map is a time-based
look at design decisions and
0:35
the user impact of those decisions.
0:39
For our road map,
we'll look at three points in time, and
0:42
set those for our columns for our matrix.
0:46
One, now,
what changes can we expect currently?
0:50
Two, soon, how will our big ideas
manifest over the coming months?
0:56
And three, later,
where do you see things around a year out?
1:02
These relative terms of time vary for
all teams.
1:08
Plus there are variations all
over the spectrum of fidelity.
1:13
For our example, we'll keep it low
file in terms of presentation.
1:18
As you create your road map, keep it
in perspective of your user or users.
1:23
For us it was stable Sara.
1:29
For our roads, we'll mark
the different pain points identified
1:32
in our as is journey and
fill the matrix with post-its.
1:37
Those post-its will have written on them
the parts of the big idea solutions that
1:41
will solve for
the pain at those points in time.
1:45
Just remember, if you don't
focus on the user perspective,
1:51
the road map just becomes a feature chart.
1:55
And that's not really a way to
maintain empathy with an audience.
1:58
Road maps are a solid way to end
a presentation of your ideas.
2:03
Speaking of presenting your ideas,
let's move into the next lesson
2:09
to establish how you'll maintain empathy
with your audience when presenting.
2:13
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