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Intro to Design Thinking

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Roadmapping

2:19 with Devin O'Bryan

Without a long-term plan, this one great idea is really just that: one single idea that’s great. You need more than that, though. You need to know how this one great idea fits into the rest of the product and its life cycle.

Handouts:

New Terms:

  • Roadmap – a time-based mapping of design decisions and the user impact of those decisions

Further Reading:

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    [MUSIC] 0:00
    Time is an important factor when it comes to your ideas. 0:04
    You don't want to hand your concepts over and 0:08
    walk away, you want to see them mature as you improve your user's experience. 0:10
    And you need a means to express your vision over time. 0:16
    After all, 0:22
    evolution is absolutely necessary to stay competitive in any market. 0:23
    And the best way to show the evolution of your user's experience 0:28
    is through a road map. 0:32
    A road map is a time-based look at design decisions and 0:35
    the user impact of those decisions. 0:39
    For our road map, we'll look at three points in time, and 0:42
    set those for our columns for our matrix. 0:46
    One, now, what changes can we expect currently? 0:50
    Two, soon, how will our big ideas manifest over the coming months? 0:56
    And three, later, where do you see things around a year out? 1:02
    These relative terms of time vary for all teams. 1:08
    Plus there are variations all over the spectrum of fidelity. 1:13
    For our example, we'll keep it low file in terms of presentation. 1:18
    As you create your road map, keep it in perspective of your user or users. 1:23
    For us it was stable Sara. 1:29
    For our roads, we'll mark the different pain points identified 1:32
    in our as is journey and fill the matrix with post-its. 1:37
    Those post-its will have written on them the parts of the big idea solutions that 1:41
    will solve for the pain at those points in time. 1:45
    Just remember, if you don't focus on the user perspective, 1:51
    the road map just becomes a feature chart. 1:55
    And that's not really a way to maintain empathy with an audience. 1:58
    Road maps are a solid way to end a presentation of your ideas. 2:03
    Speaking of presenting your ideas, let's move into the next lesson 2:09
    to establish how you'll maintain empathy with your audience when presenting. 2:13

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