Preparing for Your Usability Study1:25 with Anya Mezak
To get the most out of any study, the key is planning. In this video, we will go over the tools and steps we recommend you follow when setting up your own study.
It's time to start preparing for usability study with you as the moderator. 0:00 To get the most out of our study, the key is planning. 0:05 We'll talk through the steps using an imaginary scenario on a very real website, 0:09 Amazon.com. 0:14 Let's pretend that the analyst at Amazon.com discovered an unusually high 0:16 drop off rate in visitors looking for air conditioner units. 0:21 Meaning, a lot of people are looking for A/C units on Amazon, but 0:25 aren't buying them. 0:29 We want to find out why this is happening and how we can change it. 0:31 When you need to find out the why behind a research finding, 0:36 talking directly to people is often you're best route. 0:39 Doing so through a usability study allows you to ask questions 0:43 in the context of that problem. 0:47 In order to get the most learning out of this exercise, 0:50 let's run the study in person, so 0:53 that we can all get some practice with comprehensive study planning. 0:55 It would be perfectly reasonable to run the study remotely, 1:00 in order to reach a more diverse audience. 1:02 However, we'll practice this in person so 1:05 that you can see firsthand the interactions between the moderator and 1:08 the participant, as well as all the planning required to get there. 1:12 Please evaluate the Amazon.com usability test plan for imaginary scenario. 1:16 Note the things that need to be changed. 1:22
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