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Assignment: Run an Experience Sampling learning activity1:35 with Tomer Sharon
Your assignment prior to moving on to the next section is to run an Experience Sampling study.
[Don’t Listen to Users, Sample Their Experience](vimeo.com/84689123)
Your assignment, prior to moving onto to the next section,
is to run an experience sampling study.
Imagine your client is the Stop & Shop Supermarket company.
Stop & Shop operates about 400 stores in suburban towns in New England,
New York, and Northern New Jersey in the US.
Stop and Shop would like to explore how it
might improve the in-store grocery shopping experience with technology.
Your research goal is to uncover unmet needs in grocery shopping.
Run an experience sampling study and follow these steps.
One, phrase the question.
Remember, focus on behavior that repeats, no opinions,
no yes/no questions, and no quantitative data collected.
Tweet me at TSheron with your question or
share it in the treehouse forum, and I'll provide feedback.
Two, decide how many notifications you’ll send over what time period.
Calculate backwards from the number of data points you wish to collect.
Three, recruit participants based on what you learned in the previous stage.
Think of a creative incentive for participants.
Usually, it is helpful to mention you're participating in a course and
you're looking for people to help you with that for a few minutes a day.
Most people are genuinely nice and will help you.
Four, launch the study, track responses and adjust participant behavior.
Five, keep the data you collected.
We will analyze it in the last stage of this course.
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