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Introduction to Analysis and Synthesis1:37 with Tomer Sharon
After collecting rich data through experience sampling, interviews, and observation, it's time to make sense of it all.
Evans, W. (2013). Introduction to Design Studio Method. TLCLabs.
Klocek, S. (2011). Better together; the practice of successful creative collaboration. Cooper Journal.
Gothelf, J. (2013). Lean UX. O’Reilly: Sebastopol, CA.
Lindstrom, J. (2011). Design Studios: The Good, the Bad, and the Science. UX Booth.
Warfel, T.Z. (2012). The Design Studio Method. Agile UX NYC 2012.
The KJ Technique: A group process for establishing priorities, by Jared Spool.
Creating an Affinity Diagram Sophie Brenny and Freek de Bruijn
Using Affinity Diagrams Arizona Public Health Training Center
After collecting rich data through experience sampling,
field observations, and interviews, it's time to make sense of it all.
Very generally speaking, what you will do is take all of your collected data apart.
That's the analysis phase.
You will then reassemble it in a different way.
A way that will help you answer the question we started with.
The users need your product.
That's the synthesis phase.
There is no one way to analyze and synthesize research data, and
there are no two people who do it in the exact same way.
Therefore, I will introduce you to four analysis and synthesis techniques.
You don't have to use all of them.
My recommendation is that you try them out, then decide for
yourself what works for you.
The techniques we will cover are, experience sampling classification,
during which you will learn how to analyze the data collected in experience sampling.
Affinity diagram, in which Post-It notes with insights are put
into logical groups to come up with primary findings.
Creative brief is a two page document that summarizes research and
frames the design work that follows.
And Design Studio Method, this is the iron chef version of design.
It is a very quick design sprint during which research is turning into
team design ideas in minutes.
A key aspect of all of these techniques for analysis and
synthesis, is creating a shared understanding.
Next we'll understand why.
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