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Tracking responses and selecting participants
3:04 with Tomer SharonYou’ll now identify respondents that meet your criteria and decide who you want to invite to participate in your user research activity.
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You'll now identify respondents that meet
your criteria, and decide who
0:00
you want to invite to participate in your
user research activity.
0:05
From the moment you start posting on
social media, it can take minutes up to
0:09
several hours, until you start seeing
responses to your screener.
0:14
As soon as you get responses, it's time to
decide who's in and who's out.
0:19
Scan the responses page of your screening
questionnaire, and
0:24
see who meets your criteria and who
doesn't.
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Easiest decisions first.
0:31
Let's see who doesn't qualify to
participate, and
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highlight them with a red background.
0:36
So, this is the response page.
0:39
And what I did here is I already
highlighted three lines here, in red.
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Each line represents one respondent.
0:46
I wanna go over it and see with you why
did you not qualify.
0:49
So Penny here is a female, that's fine.
0:53
But she's under 18.
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I was looking for people over 18.
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So she is out.
1:01
Next one is Dave.
1:04
male, age is fine.
1:06
Architect is fine.
1:07
Location is fine.
1:09
iPhone is okay.
1:10
He uses Facebook at least once a day,
that's good.
1:12
That's what I wanted.
1:16
But, in the past month, he was not
interested in learning how to dance.
1:17
So he's out.
1:22
Let's move on.
1:23
Third one, in.
1:24
Female, 24 through 30, that's okay.
1:27
She's a dancer.
1:29
But here it is, she uses Facebook less
than once a week.
1:31
I want to invite people who use Facebook
more than once a week.
1:35
All right.
1:39
Now let's see who meets the criteria and
highlight them in green.
1:40
So, there are a few people here that do
meet the criteria,
1:45
and let's just make sure.
1:49
male, age is fine, location is fine,
iPhone is fine, at least once
1:52
a day on Facebook and interested in
dancing, and so on and so forth.
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This way I'm gonna go over each and every
row, each and every respondent to
2:02
this screener that I posted, and see who
qualifies and who doesn't qualify.
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You might have a situation where you have
too many reds, and too few greens.
2:13
In this case, you have two options.
2:19
Either go back to Facebook, Twitter, and
Google Plus and find more groups, pages,
2:21
and communities to post your message, or
relax your criteria.
2:26
For example, consider recruiting 40
instead of 20% males, or
2:31
accept people who use Facebook a little
less than once a week.
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You get the idea.
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That's it.
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As soon as you have enough participants
who qualify your criteria,
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it's time to start scheduling study
sessions with them.
2:46
Although you started it on public social
media, at this point,
2:49
contact them privately.
2:53
Next, you'll start learning about how to
conduct your user research.
2:56
The first technique we'll use, is called
experience sampling.
3:00
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