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Solving Problems with UX Design

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Developing a Hypothesis

1:40 with Tomer Sharon and Hope Armstrong

Once you know how to identify a problem to solve, the next step is to create a hypothesis. Then, you can test your assumptions by conducting research, such as interviewing users in the product's target audience.

Hypothesis structure:

  • We believe that [doing this, building this feature, creating this experience] for [these people/personas] will achieve [this outcome]. We will know this to be true when we see [this market feedback, quantitative measure, or qualitative insight].

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    Now that you know how to spot a problem, 0:00
    the next step is to formulate it into a hypothesis. 0:02
    This will ground your research around the problem to solve. 0:06
    In the book Lean UX, this format is used to construct a hypothesis statement. 0:10
    We believe that doing this, building this feature, or 0:16
    creating this experience for these people or personas will achieve this outcome. 0:20
    We will know this to be true but when we see this market feedback, 0:26
    quantitative measure, or qualitative insight. 0:30
    Once you have a hypothesis, you can research it further so 0:33
    you can create the best possible solution for your users. 0:37
    Through analyzing market feedback, quantitative measure, or 0:42
    qualitative insight, you'll be able to test your assumption and prove or 0:46
    disprove your hypothesis. 0:50
    If your hypothesis fails, then no sweat. 0:52
    Just come up with a new hypothesis. 0:55
    Every failure helps guide you to the right problem to solve. 0:58
    One way UX designers gather more information about a particular problem is 1:03
    through interviewing actual users. 1:07
    You may be surprised by what you hear. 1:10
    Interviewing your users can help you determine if they care enough about this 1:14
    problem to want a solution. 1:17
    It may also give you clues to help you create a solution that will work best 1:19
    for them. 1:23
    This can help you validate a new product idea or even test out updates to 1:25
    a current product before jumping into the lengthy process of development. 1:29
    Check out the teachers' notes for 1:35
    information on how to conduct user interviews 1:36

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