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You have completed Solving Problems with UX Design!
You have completed Solving Problems with UX Design!
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Once you know how to identify a problem to solve, the next step is to create a hypothesis. Then, you can test your assumptions by conducting research, such as interviewing users in the product's target audience.
Hypothesis structure:
- We believe that [doing this, building this feature, creating this experience] for [these people/personas] will achieve [this outcome]. We will know this to be true when we see [this market feedback, quantitative measure, or qualitative insight].
Recommended Course:
Further Reading:
- "The Lean Startup" - Eric Ries
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This will ground your research
around the problem to solve.
0:00
In the book Lean UX, this format is used
to construct a hypothesis statement.
0:01
We believe that doing this,
building this feature, or
0:07
creating this experience for these people
or personas will achieve this outcome.
0:11
We will know this to be true but
when we see this market feedback,
0:17
quantitative measure,
or qualitative insight.
0:21
Once you have a hypothesis,
you can research it further so
0:24
you can create the best possible
solution for your users.
0:28
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