The Difference Between a Need and a Want2:43 with Tomer Sharon
In most cases, there’s a very big difference between what people say they need and what they actually need. This difference can be described in terms of attitude and behavior.
Whitney Hess, "What’s Your Problem?"
Stephen Corey,"Professed attitudes and actual behavior"
Ron Cutler, "Why are the British so bad at washing their hands?"
Josh Seiden, "Replacing Requirements with Hypotheses"
Eric Ries, "The Lean Startup"
Brad Feld, "Problem Solving Versus Empathy"
Indi Young, "Practical Empathy"
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