The Three Phases of Research4:24 with Anya Mezak
User research covers a wide breadth of methods from initial ethnographic interviews to usability research to quantitative research. You can use research to inspire your design, to evaluate it, and to measure its impact. For this course, we’ll be focusing on the second of these phases - evaluating your design.
- Generative Research Phase -- Researching user needs. The intention of this first phase is to inspire and to uncover the needs of your users well in advance of starting your design work. It is about defining the problem.
- Tactical Research Phase -- Evaluate your design or prototype.
- Evaluative Research Phase -- Evaluate your final product in a real context.
Test early to...
- Make sure you are addressing a real user need
- Confirm your design is usable
- Save total development time
- Minimize the cost of product support
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