The Psychology of Design Patterns4:32 with Anwar Montasir
Studies suggest that users form first impressions of a web page in only fifty milliseconds. That means that in half the time it takes to blink your eye, users have formed gut reactions about what this site is about, how to navigate the site, and whether they can trust it. And if the behavior of the web page fails to match the user’s initial expectations, users tend to bail out and look for an alternative. But why is that? Why do users form such quick assumptions about the behavior of websites and applications? And why do users grow frustrated when their expectations aren’t met? An examination of user psychology can help answer that question.
System 1 Thinking = Fast Thinking (automatic, instinctive, emotional)
System 2 Thinking = Slow Thinking (deliberate, logical)
Heuristics: mental shortcuts used in problem solving that prize quick, satisfactory solutions over slow, optimal ones.
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