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In order to successfully reach the goals you've set for a website, you have to understand the target audience.
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that means taking the time to learn about
the people that will be using the website.
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The more information you
can uncover the better,
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because it will help you make
more informed design decisions.
0:05
For example, the way you'd most
effectively communicate to a child
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is different than the way you might
communicate to a young adult,
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which is also different from a way
you might talk to a senior citizen.
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Who is your audience, you should try
to gather demographic information like
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location, age ranges,
gender, or income level.
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