What to Avoid1:30 with Hope Armstrong
While there's no exact way to conduct a user interview, there are definite questions and styles you should avoid so you can encourage honest and helpful answers.
What to Avoid in a User Interview
- Don't intimidate. Standing while your interviewee is sitting is not a good idea. You're intimidating them.
- Don't ask sensitive, personal questions. They make your participants uncomfortable.
- Don't ask yes/no questions without asking why.
- Don't ask long questions. By the time you finish, they forget what you asked.
- Don't use jargon because they don't understand it.
- Don't talk too much.
- Don't explain your questions.
- Don't ignore body language. While they might say one thing, their body language might be saying something else.
- Don't ask for product feedback. You don't want feedback, you want to observe behavior.
- Don't ask to predict the future. We talked about that.
- Don't pitch your product. This is not a sales call. This is an interview.
- *Don't analyze the answers in your mind. * You'll have time for that later.
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