27 hours Track

Skills for Modern Marketing & Business

We say it often, but it's true: "Every job is a tech job." Marketing professionals today need to know more than just the fundamentals of advertising and the marketing funnel. Commonly, modern marketers are required to have the skills to publish landing pages and insert code that communicates with digital advertising platforms. With this track, you'll learn all of the skills required to be a modern marketer, including audience building, basic web programming, data analysis, business fundamentals, strategy, and so much more.

  • An entry-level salary for the technologies covered in this track is about $48,000 / yr on average.