This is a course about blogging. About writing from your computer. 0:00 And now, I'm going to tell you to get off it, to get outside, and to meet other people. 0:03 It is one of the crucial parts about getting new business. 0:07 We all hear about networking. Building your network. 0:10 And this isn't just about LinkedIn while that's important. 0:13 I want you to start thinking about relationships. 0:16 When you go out to that event and when you go out to that social gathering, 0:19 you want to meet as many people as possible 0:23 but don't just go out there and start, you know, throwing your business card around. 0:25 Actually make relationships with the people. Talk to them. Listen to them. 0:28 Hear what they have to say. You're going to go a long way if you listen to them. 0:33 Because they're going to remember you were that guy or girl who listened to them 0:36 rather than saying, "Hey, look at me! I'm doing all these great stuff." 0:39 I also would like to talk about the fact of thinking about 0:41 the different types of events you can go to. 0:44 Different? I call them beer and coffee events. 0:46 A coffee event is somewhere where you go maybe one on one. 0:49 You call up someone and say, "Hey, can we grab coffee?" 0:51 There's no set agenda. You're just building those relationships. 0:54 Maybe it's a followup to just someone you met at a bigger event. 0:57 The beer events as I'd like to call them are larger social gatherings. 1:00 It's not really intimate. There's a lot of people. It's usually louder and more going on. 1:04 It's harder to actually network close with somebody. 1:08 But you're going to meet a lot of different people and it's good to get out there 1:11 and hand that business card out and meet different people. 1:13 So the critical thing is, while technology enables us to connect with people around the world 1:16 from our computers, you must get away from the computer 1:21 and actually meet people face to face. 1:24 I always joked about how handshakes and hugs will trump shares and likes. 1:27 Keep that in mind. You're going to build this audience who are going to read your blog. 1:31 But the more you can meet these people face to face, 1:35 the better success you're going to have by getting business from your blog. 1:38 Get off the computer. Meet those people. 1:42