Become a Thought Leader1:27 with C.C. Chapman
The more helpful you become as a blogger, the greater your influence. Becoming a thought leader means building an audience as well as a great reputation.
[Build a Business Through Blogging with C.C. Chapman: Moving Beyond the Blog] [Deep Dive] 0:00 We've talked about setting up your blog. 0:04 We've talked about how to find the content you're going to create 0:06 and how to monetize that. 0:08 Now, we're gonna talk about moving beyond your blog 0:10 and focusing on you, the person behind the blog. 0:13 One of the first things that you can do to get more attention 0:16 and more business is to become a thought leader. 0:19 You see this turn thrown out a lot these days. 0:22 But you know what, it's a really really important thing 0:24 if you want to grow your audience. 0:27 You'll become a thought leader by becoming a person 0:29 people go to for specific niche or a platform or programming language. 0:31 The more that people are coming to you for the answers 0:37 and that they are subscribing and they come back on a regular basis 0:40 The more people are gonna consider you that leader. 0:43 Think about it.--think about those people--if someone were to ask you 0:47 "Hey, who's the best person for this topic?" 0:50 People come to mind for you, right? 0:52 Those are the thought leaders. That is what I'm talking about. 0:54 You want to be the person that people are going to recommend. 0:56 "Oh, you've got to go read their site." 0:58 Because you're creating that great content. 1:00 This also becomes interesting with sites like Kred and Klout-- 1:03 these other networking sites that rank people based on their influence. 1:06 It's a big messy thing that's changing all the time, 1:10 But, go out and look at those platforms. 1:14 Look at those areas where you think you wan to become the thought leader 1:17 and see who--those were in the services--think the thought leaders are now. 1:20 Look at what they're doing and figure out where to go hey go from there. 1:24
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