Heads up! To view this whole video, sign in with your Courses account or enroll in your free 7-day trial. Sign In Enroll

User Onboarding

Well done!

You have completed User Onboarding!

Sign up for Treehouse Back to Library

Why is User Onboarding Important?

5:41 with Hope Armstrong

Learn about retention, churn rates, and why making a good first impression is important.

Why is User Onboarding Important?

  • First impression is important and impacts user retention
  • User acquisition is costly
  • Low feature adoption
  • To explain redesigns

New terms:

  • User retention: The percentage of users who are still using a product after a certain number of days since their first experience with the product.
  • KPI: Key Performance Indicator, a popular success metric for team goals
  • Churn rate: The percentage of users who stop using a product. It's sometimes referred to as the attrition rate.

Resources:

Related Discussions

Have questions about this video? Start a discussion with the community and Treehouse staff.

Sign up

    Related Discussions

    Have questions about this video? Start a discussion with the community and Treehouse staff.

    Sign up

    else they risk losing the attention of their users. 0:00
    The metric that evaluates this is called User Retention. 0:03
    It is a major KPI, or Key Performance Indicator for 0:06
    a product, and it's a term you'll encounter as a UX designer. 0:11
    User Retention is the percentage of users who are still using a product 0:17
    after a certain number of days since their first experience with the product. 0:21
    There are various ways to measure retention. 0:25
    But I won't go into these details, it can be quite complicated. 0:28

    You need to sign up for Treehouse in order to download course files.

    Sign up

      You need to sign up for Treehouse in order to set up Workspace

      Sign up