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Design Thinking Terms and Practices
2:32Let’s define a few terms and practices that we’ll be referencing throughout the course. With these, we’ll have a vocabulary to build on to better understand design thinking.
Before we can really start, we will have
to define a few terms and practices.
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Likely the word you'll hear most
during this course is user.
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We're defining that term as anyone that
will touch your product or service.
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They are the one you're
looking to understand.
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And this concept of understanding your
user is core to design thinking practices.
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It's called empathy.
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Empathy will play a role
throughout this course.
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The most profound place for
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us to approach with empathy however
would be in your user's as-is scenario.
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The as-is scenario is what a user
is currently experiencing.
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The good, the bad, then the ugly.
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Once we've begun solving for
their pain points in their as-is,
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we'll develop a solution
that will exist as a to-be.
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Which is an empathy based solution that
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addresses their greatest
experienced pain points.
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To make our efforts count,
we need to maintain an active approach to
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the problem-solving meaning
less talking and more doing.
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To do this, we tend to use
sticky notes to stay nibble and
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to keep a conversation to a minimum.
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Because stickys can be moved quickly and
grouped according to similarity or theme.
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Think about it, you can only listen
to one person talk at a time, but
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several people can
communicate simultaneously
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if their ideas are all on
sticky notes on the walls.
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As a result,
this method is a huge time saver.
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Another time saver is
something called timeboxing.
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The act of defining a length of
time that a task should take and
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enforcing those parameters.
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Timeboxing is not only a means of
timekeeping, but it also aids in breaking
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design thinking workshop methods into
realistically manageable pieces.
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Remember that so much of design thinking
is not only centered around your user,
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but also moving quickly, and creatively.
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Whether you're performing these
methods as an individual, or
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with a team, or even if you have
team members who are remote.
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You'll find that getting your ideas
into a single place, physical or
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virtual, in a low fidelity way,
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will help you maintain creative momentum
without spending much time or energy.
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