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Personality Trait Exercise

<p> Consider your website or app with each of the following traits in mind. Mark where you fall on each scale. </p>

<p> For example: <em>Casual or Formal</em>. When you write copy, product descriptions, or create other UX Content, would you say it's casual and conversational like you're talking to your best friend and you're comfortable saying whatever? Or do you keep things more formal, ...