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Of the many factors that influence search algorithms, links between sites can have a significant effect. These days, with constant content creation and active social channels, link building can be done in easier, more efficient ways than ever before.
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Of the many factors that influence search algorithms, links between sites can have a
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significant effect especially for a smaller site
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receiving a link from a much bigger one.
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Many sites exchanges links in an effort to benefit each other and years ago
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this might have been done by listing them on something like a separate links page.
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But these days with constant content creation and active social
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channels, link building can be done in easier more efficient ways.
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If your site has a significant online presence or influence you're
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going to find that many sites will naturally link to you.
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It just makes sense.
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The higher your profile the higher your authority.
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And the higher chance you've got of being
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mentioned on sites, blog posts, and across social networks.
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All of these back links, sometimes called inbound links are great
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because they really require no extra SEO effort on your part.
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You and your company just have to continue being awesome.
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Nobody has massive online influence when they start out though.
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But, you can look at the industry and see who does.
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Link building requires initial research like this.
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Identifying who gets visited and who has influence.
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These major sites carry a lot of weight with its readers or customers,
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so a link to your site from theirs would mean quite a bit.
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Here's a few ways you can make that happen.
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Most industries have major blogs or media sites that
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are always looking for guest bloggers and interview subjects.
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They wanna create new content all the time.
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So, freelancer writers and guest bloggers can provide that need.
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You pitch your idea, sometimes over e-mail other times through a submission system.
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But ideally you propose a blog post that appeals to their audience
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and gives you a chance to promote yourself, your products, or your company.
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And certainly you disclose these facts when you write the article but in the
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end the post includes a link to your site boosting SEO and raising your profile.
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Now many sites are also interested in
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reviewing new products and services before others.
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However, if you intend on reaching out to reviewers
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or bloggers about your product or website, a focused
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and personal approach will always get more attention than
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a generic sales pitch blasted out to the Internet.
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Writers and bloggers are busy folks with
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constant deadlines, so make their job easy.
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Reach out to them with clear ideas, why your site would be interesting to them.
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Why your products and services are important and worth a review.
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Lots of industries have public forums and discussion boards as well.
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Businesses should find relevant forums and see what people
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are saying about them, especially if anything negative comes up.
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At the same time you have opportunities to communicate with these boards.
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So, submitting articles Or doing chats would be a great idea.
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This might take some coordinating with your marketing or PR people, but it can
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be another helpful source of links that can benefit your SEO and your exposure.
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It's not always easy to get links to your site.
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But if you keep these strategies in mind, you can
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raise your profile, generate some traffic and improve your SEO.
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