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Brand Storytelling1:36 with Dan Gorgone
Brand storytelling is a powerful way to connect your brand with your audience. Crafting an experience through stories that align with your company beliefs can bring it alive in brand new ways.
Things to Consider
- Do you use brand storytelling on your website or in your marketing messaging?
- What does your company believe in, and how is it reflected in your marketing efforts?
Brand storytelling is a powerful way to connect your brand with your audience.
Crafting an experience through stories, even fictional ones,
can bring it alive in brand new ways.
Some of the most popular storytelling examples in recent history
have used humor, adventure, or even sex appeal
to raise awareness of the brand in question.
These stories offer insight into the personality behind the company
and can result in making a stronger connection with your target user.
At their core, these stories must align with your company beliefs.
So think back to the step of defining your goals
and the personal reasons why you do what you do.
Are you driven by charity--giving back to your community and helping those in need?
Are you trying to revolutionize the industry?
Or are you just trying to make a fun app that people will enjoy?
There's no right or wrong answers here, but what motivates you
must shine through in your branding and marketing communications.
Companies with a sense of humor should let it show.
Do you want to celebrate your users?
Some companies create campaigns behind this
and others create entire websites.
The deeper the connection, the more passionate your user base will be.
And if that passion is channeled into word-of-mouth recommendations,
social sharing, and user-generated content, support it, cultivate it, embrace it.
As you grow, you'll discover that these users aren't just clients or customers anymore.
Now they're part of your story too.
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