This course will be retired on November 30, 2017.
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Content Is King0:57 with Zac Gordon
In this video, we go over the basic requirements for creating strong content.
There's a saying in the web design world, that content is king.
If you know some of the basics of SEO, you should know that the most important,
essential first step, is to make sure you have strong content.
Strong content meets the following requirements.
Your content is unique.
[SOUND] It's well written.
[SOUND] You've strong use of photos and videos.
[SOUND] You've good metadata and markup.
[SOUND] And you've properly use key terms that you want to rank for.
This applies as much to WordPress SEO as it does to SEO outside of WordPress.
You need to make sure that your content is great, worth visiting, and
not the same thing as everybody else whose writing about the same topic.
Once you have strong content, there are a few places in the admin area that you can
tweak to attract even more visitors, and improve your SEO.
Let's take a look at a few of these places in the next few videos.
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