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Redesigning a WordPress Site1:20 with Zac Gordon
Good websites stay updated with relevant content and maintain a fresh look and feel. After a while you may find that you’re ready to redesign your site, meaning do a complete overhaul of the sites look and feel. Sometimes this goes along with a rebranding and sometimes it’s just because things look outdated. In this video we’ll give some suggestions for redesigning your website.
If you regularly update content on your site,
you will not be as likely to need an expensive complete overhaul of your whole site.
The web design community has a phrase, "Re-align. Don't re-design."
The idea here is that if you're constantly making small tweaks to your site that help grow your community and meet your goals,
this is likely to keep you site looking and feeling familiar
so that when you update the style and content people still recognize your online brand.
If your site is completely outdated though, it's probably best to re-design the whole thing.
However, keep in mind some things like sticking with the same general color scheme,
keeping the navigation in the same place,
or even keeping roughly the same content.
It goes without saying that you also want to ensure that the site looks better.
Take your time testing your re-designed site and getting feedback from visitors who are familiar with your current site.
Don't assume that you know what's best for your site.
You're likely not a designer or a customer of your business,
and it's often better to listen to the advice of others than stubbornly hold to what you think is best.
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