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Wrap-Up: Give It Up32:37 with MozCon Speakers
All our speakers take the stage to give you their nifty techniques to send you home with your brain buzzing with more awesome. Plus, some closing thoughts and extra MozCon love.
Is it crazy for me to say that panda— 0:00 aren't panda and penguin the reason 0:06 we're talking about this stuff finally? 0:08 You know? 0:10 So all right, here's what we're going to do. 0:12 We're going to have—we're going to measure this by applause? 0:15 >>No, raise their hands. 0:18 Raise your hands. >>Show of hands. 0:20 If we have to, we'll have people stand up. 0:22 I thought we were like going to jump on chairs and—that's just me. 0:24 >> Just show of hands, but Tom and I have to turn around. 0:26 So we're going to turn around, and then you're going to call out for Tom. 0:29 Okay. >>And we need a—someone from Distilled up here. 0:32 If we can just get like an impartial distiller. 0:37 John—okay, excellent. 0:41 And can we get a mozer—maybe Ashley? 0:43 Are you free? 0:45 Okay—Erica, great—perfect. 0:47 And then they'll determine who wins from the show of hand vote. 0:49 So all right. 0:53 All right, and remember the 3 things 0:55 that Rand had mentioned that we are voting for are value— 0:57 was it of personal value to you, 1:02 was it of value to the audience as a whole, 1:05 and the quality of the presentation. 1:07 Okay? 1:10 So shall we do Rand first? 1:12 Raise your hand if you are voting for Rand. 1:14 Keep them up for a little bit. 1:19 Okay. Are we good, you got it, you guys feel good about that, measured it? 1:26 All right, raise your hand if you're voting for Tom. 1:30 Well, what does he win? 1:39 What do you guys think? 1:43 Do we need the official? 1:45 Turn their mics off. >>If it's really close, we're going to have people say that. 1:47 >>Tom has got it. >>All right you guys, Tom. 1:55 [Tom] Wow—wow. 1:58 [Laura L.] That was fantastic. 2:00 [applause] 2:04 [Lauren L.] They were both very, very good—very good. 2:12 So I have a few things—congratulations Tom. 2:17 I will be taking you and the person of your choice 2:21 to the fanciest restaurant you can find in New York. 2:25 [laughter] 2:30 [Laura L.] Take him up on that. 2:34 So I have just a few things. 2:36 First off, all these speakers from the last 3 days who are still with us, 2:39 if you could join me on stage we're going to start the Give It Up session, 2:43 and I'm just going—I have a few words for you while you're all getting up here. 2:45 So please come on up to the stage. 2:49 Erica will have a mic that we can pass around to do the classic give it up. 2:51 So a couple of things I wanted to say. 2:55 First off, I wanted to provide some transparency. 2:57 A big part of SEOmoz's culture is being transparent. 2:59 I've had a number of you come up to me 3:02 and ask questions about the conference itself, 3:04 how it's organized, what we do. 3:06 Particularly interested in a couple of things. 3:08 Number one, the WiFi. 3:11 And number two, the financials. 3:13 There was a tweet on day one that I thought excellently represented 3:15 a harsh but fair critique of what we have done here. 3:20 That critique was 800 attendees times $799 equals— 3:24 I can't remember—whatever the number was—a lot of money. 3:33 Five percent of that couldn't be spent to get to get good WiFi? 3:39 Really, you couldn't spend 5% of your budget to get us decent WiFi? 3:42 And that's a very, very fair critique, 3:46 and I think it's worth addressing to everyone here. 3:49 So first off, Jamie and the entire marketing team 3:51 has been working tirelessly with the Westin since last year 3:55 when we had fewer attendees and worked hard to— 3:58 we couldn't keep the WiFi up either. 4:02 And all I can say is we're very sorry. 4:05 We thought we had good enough— 4:08 we tried our best. 4:11 We worked with some outside agencies, 4:13 brought some people in—some contractors 4:15 and just couldn't handle the number of folks and number of devices. 4:17 You have our apologies. 4:21 We're going to—we're going to work so— 4:23 we're going to work Sofa King hard for next year. 4:25 [laughter] 4:27 In terms of the financials—so many of you might look at MozCon and say, 4:30 wow, MozCon is going to generate between—you know— 4:33 something in the range of $600,000—$650,000. 4:36 That's quite a lot of money. 4:39 But in fact—and this might not be common knowledge, 4:41 we tend to lose money on the conference every year. 4:44 So we don't—you know—we pay a lot of money for 4:46 flying lots of speakers out from where ever they are 4:49 and putting them up at hotels 4:52 and paying for lots of nice extra things. 4:54 And I love that—I love that we can do that. 4:56 I love that we can subsidize this because it's a customer conference. 4:58 But I feel that it's important to be transparent about that 5:01 to give you a sense of the fact that this is not a— 5:05 this is not a revenue generation event for us. 5:08 And this is one of the reasons that you don't see things like sponsors. 5:10 So many of you have asked me, hey, can we sponsor next year? 5:12 We don't do sponsors. 5:15 We're thinking about having some pitches and launches next year 5:17 and some other opportunities— 5:20 maybe awards and that kind of stuff. 5:22 So we're going to keep trying to get it better—it's going to be very hard. 5:24 And then the last thing that I wanted to mention 5:26 is that I would like to give thanks to a lot of people, 5:28 so please hold your applause. 5:32 I'm going to try and thank them individually. 5:34 First off to Laura Lippay who has done a fantastic job. 5:36 Sorry, we have lots of thanks that we're going— 5:38 they can't hold it—they can't hold their applause. 5:43 To all of the folks—so there were 5 people in particular 5:46 from the SEOmoz team who worked extremely hard on this event, 5:50 and I want to recognize them. 5:54 Jamie Steven who is our VP of marketing 5:56 along with Charlene from our marketing team, 5:58 Erica from the marketing team 6:03 who you've seen running around all these past few days, 6:05 and Casey and Devin who put together Mozcon Live 6:07 and then have been—literally, Casey has been running microphones and all that. 6:09 I would also like to thank our designers who made this event feel incredible. 6:13 Derek, Ramel, and Trevor who has been working with us. 6:18 And I would like to thank all the mozers who came to this event. 6:23 One of the best things about this— 6:26 so Michelle Goldberg, one of our investors— 6:28 our first investor from Ignition partner—she was here today. 6:30 And she said to me—she said, 6:33 "This is the best recruiting and moral event I've ever seen 6:36 "because you have your whole team here, 6:40 "and the way that they recognize each other 6:43 and engage with each other—it's really remarkable." 6:45 So to all the mozers who put this together and everyone who's working the show, 6:47 thank you so much. 6:50 Amazing. 6:52 [applause] 6:54 [Laura L.] Do you want to do this, or do you want me to do it? 6:56 [applause] 6:58 So last and final thing, if you have ideas for next year, 7:03 please submit them in your survey forms. 7:09 The survey forms are going to go to all the speakers. 7:11 We read them, the speakers read them— 7:13 I know that feedback is incredibly valuable, so please provide that. 7:15 The give-it-up format—so we are going to be fast. 7:18 Make your give-it-up tips quick—under 30 seconds 7:22 because there's a lot of speakers—under 30 seconds. 7:26 And the format is going to be— 7:30 the microphone will be passed down from folks. 7:32 What they need to do is give you one tip. 7:35 It can be actionable, relatively actionable, strategic, 7:38 but it cannot appear on the Internet. 7:42 So Twitter off, blogging off. 7:45 For 30 days you cannot mention anything you hear on this stage. 7:47 It's a classic give-it-up format. 7:51 Let's get to work. 7:53 [Laura L.] Okay, so who wants to start? 7:55 We're going to start at this end or that end? 7:57 Start at this end? 7:59 Are we going—start at that end. 8:01 I think it's too late. 8:03 [Laura L.] Okay, give it up. 8:10 I'm trying. 8:12 [Laura L.] Uh-oh, let this man give it up. 8:14 I'm good? 8:16 All right, so this happened to a client of mine. 8:18 So it's black hat as all get out, and I'm not happy that it's happening to them, 8:20 but I wanted to share it, so here we go. 8:24 If you see a competitor of yours that has been hit by penguin, 8:28 it's a great time to go to Fiverr and just continue to buy them links 8:32 as they try to remove the bad ones, 8:35 and they'll never overcome it. 8:37 [laughter] 8:39 It's happening to my client so— 8:46 All right, so after hyper-local citations, 8:48 which I think is an important thing to do for your SEO. 8:52 So I think that—sorry. 8:57 Getting keywords in your reviews is the next 9:00 really great thing to do for your local SEO, 9:03 so one great way to get that is to encourage your clients 9:05 to encourage their customers to mention the service that they had provided 9:09 when giving a review. 9:13 So if you're encouraging reviews say, 9:15 oh please mention the service you had provided. 9:17 If you get the keywords in the reviews, it's going to help your local rankings. 9:19 [Laura L.] I want to say real quick before go there. 9:21 If you guys have seen me with the little monsters, 9:23 it's my little visual cue for—you know—real quick—make it quick. 9:25 I'm going to be standing right here. 9:29 If anybody starts to go on and on and on and on, 9:31 and you see me doing this, 9:33 that's your cue. 9:35 >>Can you shut my mic off? 9:37 Okay, so I'm doing something for my clients. 9:39 I'm building some fun pages about some specific niche 9:44 to help—to give a boost to my client's infographics. 9:47 So if you guys needs something for clients, 9:52 create some fun pages, 9:55 start promoting some cool and nice image that people will love, 9:57 do sponsored stories on it. 10:01 You're going to spend no more than $0.10—$0.05 on images. 10:04 You get around 10,000 subscribers or 12,000 subscribes, 10:08 then you can submit the infographic there for your client, 10:16 and boom, you're going to have a lot of exposure. 10:18 You know—I'm doing this. 10:21 It's rocking—lots of links and lots of traffic. 10:23 Hi. 10:28 [laughter] 10:30 So speaking to what Tom said about building relationships, 10:33 build dossiers on your relationships inside of LinkedIn 10:37 and figure out how to target them in the paid section as well. 10:42 And when it's less than 1000 people, 10:45 add in all the administrative assistants who work for GM, 10:47 and then back your people out, 10:51 and you know how many? 10:53 And then correlate paid to organics so you soften up your 10:55 personal approach to people by organic 10:58 by like thanking your fans for the 50000th customer 11:01 in front of these people, 11:04 and watch your close rate on reaching out to those people for everything. 11:06 Okay, I wasn't prepared for this, but I'll share this. 11:12 As far as you can think about, 11:15 make sure you've got like a group of people that will share your stuff 11:17 and keep it private. 11:21 And share each other’s stuff. 11:23 So if you know that you have some pages that are on 11:25 like page 2 about ready to pop to page 1, 11:28 have them share that for you 11:31 so those social shares are actually pushing you up in the rankings. 11:34 And you can put those keywords near the links that they share. 11:36 So think about proximity of keywords to the actual link that is shared, 11:39 and it will give you a boost up to page 1. 11:43 Okay, if you're a web scraper or you're a developer— 11:48 you have a developer who knows how to scrape the web, 11:52 SEO Book's competitive tools are all very scrapable. 11:55 Most of them—most of the tools are hidden behind a subscriber wall, 11:59 but you can pound the hell out of SEO Book. 12:03 But don't Tweet that even after 30 days or you'll ruin it for the rest of us. 12:06 [laughter] 12:10 So if you really want your YouTube videos to rank better, 12:16 you need to be able to pass PageRank to them, 12:20 and the biggest ability to pass PageRank 12:22 to YouTube videos is from YouTube itself. 12:25 So you need to make sure you add them to the playlist, 12:27 get them added as video responses to other people's videos, 12:29 make sure you have lots of interaction and subscribers. 12:33 It's going to pass the page rank straight through to your videos, 12:35 and they're going to rank way better. 12:38 And in also Google natural search. 12:40 So we just got re-indexed today, so I probably shouldn't tell you anything. 12:44 [applause] 12:48 I can't tell you guys anything too cool, 12:52 so we're going to keep it really white hat right now. 12:54 So a common problem with e-commerce sites 12:56 is like there's no content on the product pages. 12:59 Well, if you guys go to blackmilkclothing.com, 13:02 what they have implemented is a thing where 13:06 if you bought like a pair of shoes, right— 13:09 and you take a pictures wearing those shoes and you hashtag them, 13:13 it automatically pulls in those pictures, 13:17 and then it basically creates more content. 13:19 And whatever your tweet said, it will also put it there. 13:21 So I have a friend that works at Free People, 13:23 and I told them about this, 13:26 and they just implemented that on a site called fpdenim.freepeople.com, 13:28 and it resulted in them getting a link from Mashable. 13:34 So definitely look into that. 13:37 There's actually a tool for doing this called olapic.com— 13:40 O-L-A-P-I-C.com. 13:43 And this is a real cool way to fill up your product pages. 13:45 I want to talk like him into the microphone. 13:51 So— 13:53 [laughter] 13:55 So, guys. 13:56 Okay, so we are a connection-based economy, right? 13:58 We've heard a lot about it—Tom talked about it. 14:01 And I love that Marty's brain went to LinkedIn 14:03 because I think that I'm thinking a lot about how we can use LinkedIn. 14:06 So I'm a huge fan of online stalking. 14:09 I would say whether you're looking for the next job that you want 14:11 or whether you're looking to get a link from someone, 14:14 the best thing you can do is recommend them on LinkedIn. 14:16 Just tell them you saw them speak somewhere. 14:19 Tell them you read this blog post, and they're such an authority. 14:21 I'm not saying being authentic because that's not TAGFEE. 14:24 I'm saying mean it from your heart, but do it. 14:27 And they have to approve it, so they have to look at you, 14:30 and they have to check out your profile, and it usually starts a great dialog. 14:32 [applause] 14:36 Okay, this tip is—it's a little SEO, it's a little link building, 14:40 but it's also just basic relationship building. 14:45 So look to ways to just ask your customers 14:48 what kind of content they would like to see from you. 14:51 And then in a related sense, look to strategic partnerships. 14:54 So for instance, if you're a personal injury attorney, 14:57 try to find people in related industries like car mechanics or chiropractors 15:00 that have online presences, 15:04 and then give them free materials that they can host on their site 15:06 as long as they are willing to link back to you. 15:08 And just think of anything—just think of what they need. 15:11 If you're a chiropractor, you're probably 15:13 going to have people coming to you saying I have been injured 15:15 in a car accident, and I need an adjustment. 15:17 Chose short men. 15:24 [laughter] 15:26 I got another one. 15:29 [applause] 15:31 I got another one. 15:34 Right, right. 15:36 Here's the other thing—I'm going to have monsters waving at me in a second. 15:38 Oh no, she's busy tweeting it, great. 15:40 Okay, let's take some more time. 15:42 Also stop being perfect. 15:44 Case and point, a couple of years ago I made a big mistake at a conference. 15:46 I got up on stage with __________, 15:54 and I got something wrong. 15:57 Not just a little wrong, a lot wrong. 15:59 And if Marshal is out here, he knows what I'm talking about. 16:01 We basically did the same thing. 16:04 So here's the thing, 16:07 this is pagination—this is pagination canonicalization. 16:09 It doesn't matter. 16:12 Here's the point though, because I made that mistake, 16:14 Goggle released this great tool rel=”next” and rel=”prev” 16:16 that made everyone's lives easier. 16:21 It's not my doing, it's Google's doing. 16:23 But by not being perfect—right— 16:25 things change for the better for everyone. 16:28 So stop being perfect. 16:31 Just do stuff—build, measure, learn. 16:33 Thank you. 16:36 [applause] 16:38 All right, my recommendation is for e-commerce. 16:42 So you have a product page, 16:47 and a lot of the reviews are paginated, 16:49 so the default view of the reviews could be selected 16:54 based on those that contain keyword rich copy and very long descriptions. 17:00 So there's no rule that says your reviews 17:05 have to be in a certain order on the default view, 17:08 so that would actually increase the amount of 17:11 content that you have on a product page. 17:13 Should I go white hat or black hat? 17:20 Black. 17:21 All right, I'm not a black hat, 17:23 but under very limited circumstances— 17:25 and if you do it just right, 17:29 buying expired domains with good link—back link profile, 17:31 still actually kind of works. 17:35 The difference is today with Google penalizing so many backlink profiles, 17:37 you have to be much more careful 17:41 about examining those backlink profiles 17:43 because so many spammers are dropping and expiring their domains 17:45 because they've been burned, and they ruined them. 17:48 So just be careful. 17:50 So my tip is quite simply don't spam. 17:54 [laughter] 17:58 When you're booting links, be very careful. 18:01 Use a good mix of anchor text that has nice organic words. 18:03 And if you're booting links from sites that have a low MozTrust 18:05 just be very careful. 18:09 Cool. 18:12 Hi, guys. 18:14 So with a little bit of help from Patty—where are you Patty? 18:16 Thanks man. 18:19 A couple of—about a couple of weeks ago I was like 18:21 right, it would be really, really awesome if I could get contact details 18:23 for people who are interested in a certain topic from Google+— 18:26 a little bit like the tool Followerwonk 18:30 because who uses Followerwonk in this room? 18:33 Followerwonk is awesome, right? 18:35 But there isn't a version of Followerwonk for Google+. 18:37 Well, AV if you could just switch 18:39 to Rand's machine for me just very, very quickly. 18:41 There is now. 18:45 Now—I—if you go to seogadget.com/googlewonk, 18:47 this my friends is googlewonk. 18:56 The only thing is we're having a little bit of trouble with IP address—I think— 18:58 with all of the Google search queries that you're running. 19:03 But let's just look for people who are interested in cooking who write for a blog. 19:05 All right, the query that I'm executing in Google 19:12 is writer plus contributor and cooking. 19:14 And we're doing a site search in Google for Google profiles—Google+ profiles. 19:17 And if I just enter that— 19:22 I'm just going to ignore all the errors and see if I can get this to work for you. 19:24 Nope—no, no—I'm just going to try one more time. 19:28 If you go and download it from our site 19:30 and actually do it on a clean IP address, 19:32 you get basically name and then all the contact URLs 19:36 that appear in the Google+ profiles. 19:41 So this does work—me and him were playing with it a little bit earlier on. 19:43 Just download it and play with it yourselves. 19:45 You just need us here until it tracks out. 19:47 And I like this kind of thing, right. 19:49 It took a few minutes. 19:51 [applause] 19:53 I just forgot mine because I turned around 19:55 and saw my head on the screen that big, and my entire frontal lobe like exploded. 19:57 Tell me that's not what I—anyway. 20:00 I do have one, and unfortunately it runs kind of counter to Wil's. 20:02 I've been doing some testing—only on test domains. 20:06 And there's some evidence that if you are 20:11 acquiring links for the purpose of negative SEO 20:13 and you do it long enough 20:16 and Google can trace it back to you, 20:18 they will ban the site that is owed by the person doing the negative SEO. 20:20 So if you're going to go do that, be really careful. 20:24 And if someone wants t talk to me about what I saw and how, 20:27 I am happy to do that. 20:30 But I won't be talking about it on a mic, so— 20:32 So contrary to what you may think or have been told 20:37 about the impact of onsite SEO—how you code your pages. 20:41 It does have and still has an impact on how the site ranks. 20:47 I did a little experimentation even recently 20:53 on some sites that I like to experiment with. 20:57 And A.J.—I even showed him the proof to vouch for me. 20:59 Basically I—and I won't say it up here, 21:06 but maybe if you come up to me, I'll tell you some of the things I did. 21:10 But I re-coded a theme for WordPress and put it on a few of my sites, 21:12 and within 24 hours my traffic doubled. 21:17 And then over the past 2 weeks, it has tripled. 21:22 And there's a direct correlation with the ranking with that, too. 21:26 And I had several things go up to ranking one and ranking two. 21:29 So it's not dead, and it's kind of awesome. 21:32 I'd love to maybe talk to some people not on the stage about that. 21:36 I'm going to build off of Wil's strategy of not hitting enter, 21:44 except I want you to hit enter, 21:47 and then I want you to hit related searches, 21:50 and then I want you to do the search and not hit enter 21:53 because you double. 21:56 You get 10 like you would on the homepage, 21:58 but you get all the related searches as well, 22:00 and there's gold in those related searches. 22:02 All right. 22:04 Too far. 22:07 Hit enter, go to the left-hand side of the page, 22:09 go to that section that nobody ever goes to, 22:12 and hit related searches 22:14 because there's gold in those related searches. 22:16 And you can surf through those forever if you really wanted to. 22:18 And in related searches you can also then do Wil's strategy, 22:21 and you get all 10 of the suggestions there. 22:25 So that's it. 22:28 Also, I haven't hear it—we heard a lot about reverse image search. 22:30 There's a Chrome extension for that—get that. 22:33 Hello, I've actually already broken the no tweeting rule about this tip. 22:38 I broke it while she was telling everyone not to tweet about it. 22:42 And it's out there because 2 other people have already replied to me. 22:45 So it's basically—it's far, far too long for 30 seconds, 22:48 but it's kind of a trifecta of evil between 22:52 a cheap PHP script, cheap stumble upon traffic, 22:55 and I had to get 100,000 followers on Twitter that were well targeted for $500. 22:58 If you go to bit.ly/twitjack—or twitjacking, 23:02 you'll find the blog that wrote back 45 minutes ago on it, 23:08 and it's all in there. 23:11 And you feel free to re-tweet that as well. 23:13 I just tweeted it. 23:15 I didn't want to pick on Google, which is what I normally do in these sessions, 23:17 so I thought Twitter was due some. 23:20 Thank you. >>You're welcome. 23:22 I guess I should probably go white hat. 23:24 [laughter] 23:26 I guess. 23:29 I don't know. 23:31 Maybe afterwards. 23:34 At the bar—find me at the bar. 23:36 But white hat—when I was growing up in school, 23:38 people told me the world is fair. 23:40 It's not fair. 23:42 We live in an age of platforms, 23:44 so we talk about these highly engaged audiences and finding influences. 23:46 Who's the biggest influencer on the LinkedIn platform? 23:49 LinkedIn. 23:54 Who's the biggest influencer on Pinterest? 23:56 Pinterest. 23:58 You can find the community manager for SEOmoz, 24:00 LinkedIn, Pinterest, Twitter, Tumbler. 24:02 On LinkedIn, find them—message them. 24:05 If you're doing any kind of campaign on those platforms, 24:08 speak to them. 24:10 It's cheating, right? 24:12 It's like if you wanted to write a blog post on SEOmoz, speak to Jen. 24:14 If you're running a Pinterest campaign, don't do it in the dark, 24:17 speak to the Pinterest community manager. 24:19 They exist on all platforms—Google+—everything. 24:22 Why not, right? 24:24 If you're running a big enough campaign, these people will help you. 24:26 They will tell you who the influences are, 24:28 and you'll get more reach. 24:30 Two ideas, one good and one bad. 24:35 The good one, when you are trying to rank for—for example, Valentine's Day, 24:37 highly seasonality—you know— 24:43 keyword—important keyword. 24:46 You start buying a lot of exact match domain, 24:48 and 301 redirect them to your landing page. 24:50 Two weeks before if it doesn't catch up the redirects, 24:54 including canonical attack, 24:58 really quick, it will catch up. 25:00 And the bad one, if you are penalized, 25:02 Google says that you need to show up 404, 25:05 of course, if it is the homepage, you cannot do it simply. 25:08 And if you do it, you're going to lose your link equity there. 25:11 So because you're going to lose all that before doing it, 25:16 do what you can to redirect to your spamming competitor 25:20 and mess a little bit with them. 25:24 [laughter] 25:26 [applause] 25:28 First I would like to say, damn it, Tom for stealing mine. >>You're welcome. 25:31 Actually, I'm going to have to say one thing 25:35 because it's going to get Erica to buy me—or to bake me a cake. 25:38 Don't steal Roger, okay? 25:42 I kind of—I'll tell y'all later. 25:45 So my tip is actually this, 25:48 so when you're sharing content, 25:51 let's say that you're doing— 25:53 we recently tested some promoted—promoted posts on— 25:55 promoted posts and sponsored stories— 25:59 I get them always confused—on Facebook. 26:01 But you know what actually happened, 26:04 not only did we get all this engagement on Facebook, 26:06 but they tweeted and G+ the shit out of that content. 26:08 So think about the fact that don't use that just to promote 26:14 like hey, go buy this— 26:18 hey, go check out this latest product. 26:20 Push that awesome content that you're not doing out there. 26:22 Push it and see that they will actually share it in other places— 26:27 not just in the—not just in Facebook or not just in Twitter. 26:31 If it's really good, they're going to share it everywhere. 26:35 So I have two quick tips, both about content. 26:39 First, anything that you're going to release— 26:43 any sort of link bait or whatever, 26:46 make it—go the extra mile and make it interactive. 26:48 Let the user play with it. 26:52 Let the user mess around and discover their own things. 26:54 If it's a bunch of data, maybe tell them some things about that data 26:56 but then say, go find some stuff of your own. 26:59 You know—like let people play with it. 27:01 It's going to be much more likely they're going to share it 27:03 if they've had their hands in it, they've had their mouse on it, or whatever. 27:05 The second tip I have is strictly process, 27:08 and that is to brainstorm alone. 27:11 So this is huge for me recently. 27:14 Instead of just getting everybody in a room and saying 27:17 okay, we've got to come up with an idea, let's do it, 27:20 schedule something a week in advance, 27:22 tell everybody that's invited to spend half an hour on their own brainstorming, 27:24 put ideas down, and then go into the room and present them to each other, 27:27 and then work on the best one there. 27:30 Don't just sit in the room and say, let's come up with an idea together 27:32 and then hope something happens because it's not. 27:35 Everybody kind of heeds to other people, 27:38 and nobody is really contributing at the level that they could be. 27:40 So brainstorm alone. 27:43 Cool, so I've got two. 27:47 There's a company called Speechpad.com that I do transcription for videos. 27:49 Often I do the SEOmoz ______. 27:53 If you're struggling for content ideas, 27:55 go to YouTube, type in your industry and the word interview, 27:59 send that YouTube video to Speechpad and get them to transcribe that video, 28:03 and stick it on your blog. 28:09 It's really an easy way of getting good content. 28:11 Put the video there as well. 28:14 It costs you $15. 28:16 Second tip, slightly shadier. 28:18 So you got on the example of where I got links to photos. 28:21 I was never asked whether they were my photos. 28:27 You can link build with other people's photos. 28:30 If you want to do it legitimately, 28:34 go to Flickr, search for ________ commons— 28:36 the ones that you can reuse. 28:39 Link build with those. 28:41 You don't have to have the photo yourself. 28:43 It also works with the infographics graphics. 28:45 You don't have to link build with your own infographics. 28:47 You can steal other peoples. 28:49 [laughter] 28:51 All right, so a bunch of feature requests from MozCon, which is awesome. 28:54 Thank you. 28:57 Number one, international—I will try, I promise it will take a while. 28:59 Number two, will you put on a dress and make weather videos? 29:01 Six people have asked for that. 29:04 Seriously, what the fuck is wrong with you? 29:06 I mean, I'm not that pretty, I'm sorry. 29:09 And number three, you have data back to April 4th, 29:12 you're only showing us 30 days, can we have the rest? 29:14 Yes, you can, email me email@example.com—it's yours. 29:16 All right, last one. 29:23 Can I get the monitor up on the screen here? 29:25 So this is Linksy's email finder tool—email guesser tool. 29:27 linksy.me/find-email?. 29:31 So here is Ian Lurie, Portent.com. 29:34 Do you think we can guess his email? 29:38 Okay—and ta-da, firstname.lastname@example.org is his email. 29:42 Let's try it with someone else. 29:46 Wil Reynolds, Interactive.com. 29:48 Guess email. 29:57 Let's see—oh, look, email@example.com. 29:59 Works like a charm. 30:05 You can find anybody's email. 30:07 No? 30:11 Martin MacDonald, Expedia.com. 30:16 Oh. 30:26 That's a different Martin MacDonald. 30:29 Well, we found a Martin MacDonald. 30:31 They're probably all the same. 30:34 Oh, and the other tip is— 30:36 you guys remember I ran a test on Cafe Batman Breakfast? 30:38 You don't have to worry about not tweeting this one for 30 days 30:41 because Casey Henry is is going to have a post on it 30:44 probably next week or the week after. 30:46 No links—zero internal links. 30:48 And to date, so far that I can find, 30:50 zero external links through any link index to this page 30:52 for Cafe Batman Breakfast. 30:56 Yet, it can rank for pretty much everything. 30:58 It's on page 3 for cafe breakfast, 31:00 which is like hyper competitive. 31:02 It's on page one right there for Batman breakfast. 31:04 It's there for cafe Batman. 31:07 So if you're thinking, oh, can you really rank something 31:09 with just social, yup, sure can—sure can. 31:12 All right, I think—unfortunately, we're 10 minutes over time, 31:17 but speakers—many of us are going to be hanging out like out there, 31:20 we're going to be downstairs. 31:24 Please join me in thanking everyone, 31:26 thanking Laura, thanking the team, thanking Westin. 31:28 Great work. 31:31 [applause] 31:33 Thank you. 31:44 [applause] 31:46 I just want to say one more thing actually. 31:51 I've been going to these for a lot of years—a lot of years. 31:55 I've made a lot of really good friendships, 32:00 and the people that I call my friends in my life 32:02 are the people on this stage and the people in this room. 32:04 And I hope that what you got out of this— 32:08 I don't work for SEOmoz—they don't pay me. 32:10 And I could tell you that this is the best damn event that I have ever been to. 32:16 They do a damn good job. 32:22 And I—I think the SEOmoz crew and the love that they put into this community 32:24 and what they do here is just fantastic. 32:28 So thank you guys. 32:31 And thank you for having me. 32:32 [applause] 32:34
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